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Frequently asked questions
Cancel Yourself First: The Right Way
How to cancel Yourself first and protect your money in ireland
What Yourself first is and why cancellation matters
Yourself First is a personal development platform that delivers personality assessments, behaviour quizzes, and guided self-improvement journeys focused on relationships, mental health, focus, and productivity. The service operates under Menesko, UAB, a company registered in Lithuania, and charges Irish customers recurring subscription fees after an initial low-cost trial or assessment period.
The primary concern for most Irish users centres on billing transparency and cancellation difficulty. Many customers report signing up for what appears to be a small one-time assessment fee, only to discover recurring charges of €25 to €49.99 appearing on their bank statements weeks later. When unexpected charges arrive, obtaining support often proves frustrating, which is why understanding your cancellation rights and the correct process matters so much.
Yafee has reviewed hundreds of cancellation experiences with Yourself First and identified the exact steps and pitfalls you need to know. This guide walks you through every method available to you, your rights under Irish consumer law, and what to do if the company resists your cancellation request.
Why irish users decide to cancel
The most common reasons users cancel with Yourself First involve surprise billing, lack of expected value from the journeys, or discovering unexpected charges during routine bank statement reviews. Some customers find the initial assessment useful but consider the recurring fees disproportionate to ongoing content. Others sign up during a promotional period and want to stop before the standard rate takes effect. Understanding your own reason helps you choose the fastest cancellation method and strengthens any refund claim you may pursue.
What you should do before you start
Before you attempt cancellation, gather three pieces of information: your account email address, the dates and amounts of all charges visible in your bank statement, and screenshots of any pages showing your subscription status or pricing terms. These documents protect you if you need to escalate a dispute or claim a refund later. Yafee advises keeping this evidence even after successful cancellation, because card issuer disputes or regulatory complaints may require proof of your billing history and cancellation attempts.
Understanding your subscription pricing and charges
Yourself First operates a two-tier pricing model that surprises many users who do not read the terms carefully during signup.
| Plan stage | Typical amount (EUR) | Billing cycle | Notes |
| Initial trial or assessment | €1.95 to €4.99 | One-time | Charged immediately on signup |
| Recurring subscription | €25 to €49.99 | Monthly or quarterly | Charged automatically unless cancelled |
| Premium journey add-ons | €9.99 to €19.99 | Variable | Optional charges if you select specific courses |
The critical issue is that Yourself First does not always display the full recurring price prominently during signup. Many customers discover the subscription cost only after the trial period ends and the first large charge appears on their statement. This opacity is why Yafee emphasises reading any confirmation email immediately after signup and checking your bank statement within 7 days of the initial charge to identify any unwanted recurring subscriptions.
How to spot hidden charges early
After your initial small transaction clears, log into your account at https://app.yourselfirst.com/en/sign-in and navigate immediately to Account Settings to view your Manage Plans section. Look for any active subscriptions listed with their next billing date and amount. If you see a charge you do not recognise or did not actively consent to, screenshot the page immediately and note the details in a separate document. This step is essential because you may need proof of your subscription status if you later dispute the charge with your bank or file a complaint with the relevant consumer authority.
Your consumer rights and what they mean in practice
Under Irish consumer law, you have specific statutory rights when cancelling a subscription service that apply regardless of what Yourself First's terms claim.
Your legal position
The Consumer Rights Act 2022 grants you the right to cancel a distance contract (which includes online subscriptions) within 14 calendar days from the date you concluded the contract, without giving any reason. For Yourself First, this 14-day period starts on the date you complete signup and are first charged. Consequently, you can cancel within this window even if you have not used the service. Furthermore, if Yourself First failed to provide clear pre-purchase information about the recurring price, billing cycle, or cancellation terms before you signed up, you may have grounds for a full refund even after the 14-day period expires. The Consumer Rights Act 2022 explicitly protects consumers against misleading commercial practices, and vague or hidden pricing at checkout constitutes a breach of this obligation.
If you cancel within the 14-day cooling-off period, Yourself First must refund any charges you have paid. If you cancel after the 14-day period, you remain entitled to stop future charges immediately, but you may not recover charges already incurred unless you can demonstrate the company failed to disclose material contract terms.
Where to escalate if the company refuses
If Yourself First refuses to cancel your subscription or denies your refund request, you can lodge a formal complaint with the Competition and Consumer Protection Commission (CCPC), the statutory body responsible for enforcing consumer rights in Ireland. The CCPC investigates breaches of the Consumer Rights Act 2022 and can compel companies to refund consumers or cease unfair commercial practices. Yafee recommends documenting all of your cancellation attempts and the company's responses before escalating to the CCPC, as this evidence strengthens your case.
Step-by-step cancellation methods
You have three primary methods to cancel your Yourself First subscription, listed here in order of speed and reliability.
Method 1: cancel through your account dashboard
This method is fastest and leaves you with immediate proof of cancellation.
- Log in to your Yourself First account at https://app.yourselfirst.com/en/sign-in using your email address and password.
- Navigate to your Profile section by clicking your account icon or name in the top right corner.
- Select Account Settings from the dropdown menu.
- Locate the Manage Plans section and review all active subscriptions displayed.
- Note the exact billing amount and next billing date for each subscription.
- Take a screenshot of this page before proceeding, as proof of your subscription status.
- Click the Cancel button next to each active subscription you wish to terminate.
- Confirm your cancellation when the system prompts you. Yourself First should display a confirmation message stating your subscription has been cancelled and when your access will end.
- Screenshot this confirmation page as well.
- Yourself First may offer a retention discount at this point; you are under no obligation to accept it.
- Check your email inbox within 5 minutes for a cancellation confirmation email from Yourself First. If you do not receive one within 10 minutes, contact their support team immediately.
Method 2: email cancellation request
Use this method if you cannot access your account or prefer a written record of your cancellation request.
- Compose a clear, dated email to Yourself First's support team. Address it to [email protected] (verify this address on their website, as email addresses can change).
- Include the following information in your email:
- Your full name as it appears on your account.
- Your account email address.
- The date you signed up.
- A clear statement: "I wish to cancel my subscription effective immediately."
- The dates and amounts of all charges you have received, copied directly from your bank statement.
- Send the email and retain a copy for your records. Do not delete this email, as you may need it as evidence later.
- Wait for a response from Yourself First within 5 business days. Their response should confirm cancellation and state when your subscription will terminate.
- If you do not receive a response within 5 business days, send a follow-up email marked "Second Notice" and reference your original email date.
- Once you receive cancellation confirmation, monitor your bank account for any charges on your next scheduled billing date. If a charge appears after confirmation, contact your bank immediately to dispute the transaction.
Method 3: contact your bank to dispute the charge
Use this method if Yourself First ignores your cancellation requests or if you cannot access your account.
- Contact your bank's customer service team by phone or through your banking app.
- Inform them that you wish to dispute charges from Yourself First on the grounds that you did not authorise the recurring subscription or that the company charged you after you cancelled.
- Provide your bank with:
- Your account statement showing all charges from Yourself First (by date and amount).
- Screenshots of your Yourself First account showing the subscription status or cancellation attempt.
- Copies of any cancellation emails you sent or received.
- The dates you signed up and attempted to cancel.
- Your bank will initiate a chargeback investigation and contact Yourself First on your behalf. This typically takes 7 to 10 working days.
- In most cases, your bank will credit the disputed amount back to your account within 14 days while the investigation continues. This is a provisional credit and may be reversed if Yourself First provides strong evidence that you authorised the charges.
- Yafee recommends pursuing chargeback only after you have made a genuine cancellation attempt, as your evidence strengthens your bank's position in the dispute.
What happens immediately after cancellation
Cancellation does not always mean instant loss of access, and understanding the timeline protects you from accidental re-engagement.
Your access and final billing date
When you cancel your subscription through the Yourself First dashboard, the system typically displays a final billing date. This date is the last day you will be charged. Yourself First usually grants continued access to the platform until midnight on that final date, after which your account reverts to a free or limited-access tier. Verify this final date in your cancellation confirmation email and mark it in your calendar. On the day after your final billing date, log back into your account to confirm that no new charges are pending and that your access has been restricted as expected.
Check your bank statement one week later
Even after successful cancellation, monitor your bank statement closely for 7 to 10 days. Occasionally, subscription services process charges before they honour cancellation requests. If a charge appears after your confirmed cancellation date, contact Yourself First immediately and provide them with your cancellation confirmation email. If the company refuses to refund the erroneous charge, escalate the dispute to your bank using the chargeback process described above.
Retrieve your account data if needed
Before your access expires, download or record any personal data or journey progress you wish to keep. Yourself First may delete your account data after a set period (typically 30 to 90 days after cancellation), so act promptly if you want to preserve your assessment results or progress notes for personal reference.
How to claim a refund
Your right to a refund depends on when you cancel relative to your signup date and what information Yourself First disclosed to you.
Refund eligibility within 14 days
If you cancel within 14 calendar days of signing up, you are entitled to a full refund of all charges under the Consumer Rights Act 2022. This applies regardless of whether you used the service or found it valuable. Yourself First must refund your money without asking for a reason. To claim this refund, contact [email protected] or your bank and reference the 14-day cooling-off period. Yafee recommends requesting the refund via email so you have a dated record of your request. Yourself First has up to 14 days to process the refund once you request it, though most legitimate companies refund within 3 to 5 working days.
Refund eligibility after 14 days
After the 14-day period closes, you can still claim a refund if Yourself First failed to provide clear information about:
- The full price of the recurring subscription (not just the trial price).
- The billing cycle (monthly, quarterly, etc.).
- Your cancellation rights and how to exercise them.
- The date charges would commence.
If any of these were missing or unclear at the point of signup, the company breached its legal obligation to provide pre-contract information, and you can demand a refund. Screenshot the Yourself First signup pages (or ask the company to provide them) and compare them to the legal requirements in the Consumer Contracts Regulations 2013. If material information was absent or misleading, lodge a formal complaint with the Competition and Consumer Protection Commission and request a refund.
Document everything for your refund claim
Gather the following before submitting a refund request:
- Your original transaction receipt showing the date and amount of your first charge.
- A full bank statement extract showing all Yourself First charges.
- Screenshots of the Yourself First signup pages and account settings.
- Copies of all emails between you and Yourself First (support responses, confirmation emails, etc.).
- The date you first became aware of the recurring charge and when you discovered it was unexpected.
Yafee has helped thousands of consumers navigate refund claims by ensuring they present clear, timestamped evidence of their cancellation attempts and the information (or lack thereof) they were given at signup.
Common mistakes to avoid
Most cancellation delays and refund rejections stem from preventable errors, and staying alert protects you throughout the process.
Mistake 1: not checking your bank statement immediately after signup
Yourself First charges your card instantly, and the recurring subscription often activates before you notice. Log into your bank account within 24 hours of signup to confirm charges and identify any unexpected amounts. If you spot a large charge you did not expect, begin your cancellation immediately. The longer you wait, the more charges accumulate and the harder it becomes to claim a refund.
Mistake 2: assuming deletion of your account means cancellation
Deleting your Yourself First account does not automatically cancel your subscription. Yourself First may continue to charge your card even after your account is deleted. Always navigate to Manage Plans and click the explicit Cancel button next to each subscription. Deletion and cancellation are two separate actions, and only cancellation stops recurring charges.
Mistake 3: missing the 14-day cooling-off deadline
The 14-day period is fixed and strict. If you sign up on 1 January, you must request cancellation by 15 January. On 16 January, the cooling-off period closes, and you lose the automatic right to a refund (unless you can prove a breach of pre-contract information). Check your signup confirmation email immediately to identify the exact day your 14-day window closes, and initiate cancellation well before that date if you are unsure.
Mistake 4: relying solely on verbal cancellation
If you contact Yourself First by phone and verbally request cancellation, ask for a confirmation email immediately. Do not end the call without written confirmation. Many companies process verbal cancellation requests slowly or inconsistently. Always follow up any phone call with an email that says: "I confirm that on [date] I requested cancellation of my subscription via phone. Please confirm this request in writing." This creates a dated record that protects you if the company later claims they never received your cancellation request.
Mistake 5: not escalating quickly enough
If Yourself First does not respond to your cancellation email within 5 business days, do not wait. Send a follow-up email, contact your bank, and file a complaint with the Competition and Consumer Protection Commission in parallel. Delays give the company more opportunity to charge you again. Yafee recommends acting on the assumption that the company will not help voluntarily; prepare your evidence and escalate early.
Checklist: cancellation steps and evidence
Use this checklist to ensure you have completed every step and retained every necessary document.
| Task | Completed | Evidence to keep |
| Gather account email and signup date | [ ] | Confirmation email from Yourself First |
| Screenshot Manage Plans page showing active subscriptions | [ ] | PNG or PDF of subscription status page |
| Click Cancel and confirm cancellation through dashboard | [ ] | Cancellation confirmation page screenshot |
| Receive cancellation confirmation email | [ ] | Email with final billing date and confirmation |
| Monitor bank statement for 7 days after final billing date | [ ] | Bank statement extract showing no new charges |
| Request refund if within 14 days or if terms were unclear | [ ] | Email to [email protected] with dated request |
When to contact the competition and consumer protection commission
If Yourself First ignores your cancellation request, refuses a refund, or continues to charge you after cancellation, escalate to the Irish regulator.
Filing a formal complaint
Contact the Competition and Consumer Protection Commission (CCPC) at www.ccpc.ie or by phone at 0818 888 700. Provide them with:
- Your full name and contact details.
- Yourself First's company name and Menesko, UAB's registration details.
- A summary of your dispute (cancellation refused, unexpected charges, etc.).
- Copies of all communications between you and Yourself First.
- Bank statement extracts showing the disputed charges.
- Copies of your cancellation confirmation (if you received one).
The CCPC investigates complaints and can compel companies to refund consumers or cease unlawful practices. Yafee recommends filing a complaint even if you have already contacted your bank, as regulatory action sends a stronger signal to the company and supports other consumers facing the same problem.
Why you should cancel Yourself first if you are unsure about the value
Your money is your own, and no commitment to Yourself First overrides that principle. If you signed up on impulse, find the service unhelpful, or discover unexpected charges, cancel immediately. You will not hurt the company's feelings, and your statutory rights exist precisely to protect you in situations where commercial terms are unclear or unfair. Furthermore, every day you delay costs you another day's subscription fee.
Final steps: what happens next
After you have cancelled, retain all of your evidence for at least 6 months. Yourself First's parent company, Menesko, UAB, is registered in Lithuania, which means disputes may eventually involve cross-border enforcement. Your bank and the Competition and Consumer Protection Commission take disputes more seriously when you provide comprehensive, timestamped proof. Yafee has guided many Irish consumers through this process and consistently found that companies respond faster when they see that consumers have documented their steps meticulously and are prepared to escalate.
To summarise: cancel through your account dashboard if possible, email the company if you cannot access your account, dispute the charge with your bank if the company ignores you, and escalate to the CCPC if your refund is denied. Every step leaves evidence, and every piece of evidence strengthens your position. Yafee remains available to help you understand your rights and navigate any disputes that arise after cancellation.
Contact address for Yourself first
If you need to send formal correspondence to Yourself First or Menesko, UAB, use their registered support email at [email protected]. For complaints, you can also contact the Competition and Consumer Protection Commission, Bloom House, Railway Street, Dublin 1, D01 C576, Ireland. Tel: 0818 888 700. Email: [email protected].