How to cancel your Pure ireland order and protect your consumer rights

What Pure is and why you need clear cancellation rights

Pure is the online retail operation of Adrigole Arts, an independent craft business based on the Beara Peninsula in County Cork. The retailer specialises in handcrafted Irish goods, including knitwear, homeware and gifts sourced directly from local artisans. Pure operates both as a digital storefront and a physical gallery space in Adrigole village, allowing you to browse and purchase authentic Irish-made products either online or in person.

Understanding how to cancel orders with Pure matters because the business handles both one-off purchases and recurring arrangements. Whether you have placed a standard order or committed to a gift subscription or repeat delivery, Irish consumer law grants you specific cancellation rights. Yafee has designed this guide to walk you through those rights in plain language and show you exactly what steps to take if you need to cancel.

One-off purchases versus recurring arrangements

Most customers buy individual items from Pure's online shop without entering into any subscription commitment. The website displays product pages and standard checkout features typical of independent e-commerce retailers. However, if you have agreed to receive recurring deliveries, a gift subscription, or any automatic renewal tied to your account, different protections apply to that ongoing contract. Yafee covers both scenarios in this guide so you know your position regardless of how you purchased.

Why "Pure" cancellation questions matter in ireland

The name "Pure" is used by more than one Irish business. A separate telecommunications company called Pure Telecom provides broadband and phone services, and many online cancellation queries relate to that provider rather than the Adrigole Arts retail operation. This guide focuses exclusively on cancelling orders and subscriptions with Pure (the Adrigole-based retailer). The principles and legal framework outlined here apply to any recurring service in Ireland, and Yafee uses the same rigorous consumer protection standards for all service types.

Your legal position under irish consumer law

Irish consumer protection law gives you robust rights when you buy goods online or enter into a contract with any business, including Pure.

The consumer rights act 2022 and your cooling-off period

The Consumer Rights Act 2022 implements EU distance-selling rules in Ireland and grants you the right to cancel most online purchases within 14 calendar days of receiving your goods. This period is known as the cooling-off period. You do not need to give a reason for cancellation, and the business cannot charge you a restocking fee or administrative charge (though you must pay return postage yourself). The 14-day clock begins on the date the goods arrive at your address, not the date you placed the order.

Your legal position: If you purchased from Pure online, you have an automatic right to cancel within 14 days of delivery. Pure must refund you the full purchase price within 14 days of receiving your cancellation notice, provided the goods are returned undamaged and in original condition.

If you have a recurring arrangement with Pure, your cancellation rights depend on the terms you agreed to in writing. If Pure's contract does not specify a notice period, you can cancel at any time by giving reasonable notice (typically 14 days under Irish law). Always send your cancellation in writing so you have proof of when you made the request.

When the 14-day cooling-off period does not apply

Your right to cancel within 14 days does not apply to bespoke or made-to-order items. Since Pure sells handcrafted and artisan goods, some pieces may be created specifically for you and therefore fall outside the cooling-off period. Perishable items also lose this protection. Before you place an order for a custom or seasonal piece, confirm with Pure whether the cooling-off period applies. If you are unsure, contact them in advance to avoid disappointment.

Sealed goods (such as certain craft supplies or homeware in original packaging) may also be excluded from cancellation if health or hygiene reasons prevent resale. Check Pure's terms and conditions before checkout if this applies to your order.

How to cancel your Pure ireland order or subscription

Cancelling with Pure follows a straightforward process rooted in Irish consumer law, and Yafee recommends taking these steps in order to ensure your request is recorded and processed correctly.

Step 1: review the cooling-off period and check your order date

1. Check the date the goods arrived at your address (not the order date).
   • If delivery took place within the last 14 days, you have the right to cancel under the cooling-off period.
   • If more than 14 days have passed, contact Pure directly to discuss your situation; you may still be able to cancel if the goods are defective or if a subscription contract allows it.
2. Gather your order confirmation email and any delivery receipts.
   • These documents prove the date goods arrived and strengthen your cancellation request.

Step 2: prepare your cancellation notice in writing

1. Draft a cancellation letter or email that includes the following information:
   • Your full name and account email address with Pure.
   • Your order number(s) (found in your confirmation email).
   • The date the goods were delivered to you.
   • A clear statement: "I wish to cancel this order and request a full refund under the Consumer Rights Act 2022."
   • The address to which the goods will be returned (if applicable).
2. Keep a copy of the letter for your records before sending.
   • This is essential evidence if a dispute arises later.

Step 3: send your cancellation request to Pure

1. Contact Pure by post at the address provided at the end of this guide.
   • Write "Cancellation Notice" on the envelope.
   • Send via registered or tracked post so you have proof of delivery.
2. Alternatively, email your cancellation letter to Pure if an email contact is available on their website or order confirmation.
   • Request a read receipt or send from an email account you can access later for evidence.
3. You may also telephone Pure on (027) 60234 to give verbal notice, but follow up with a written letter within 24 hours to create a paper trail.
   • Verbal notice alone is harder to prove if Pure disputes the cancellation date.

Step 4: return the goods in original condition

1. Inspect the items to ensure they are unused and in original condition.
   • If you have opened packaging, the goods must still be undamaged and resellable.
   • Do not use or wear items if you wish to cancel; doing so may forfeit your refund right.
2. Pack the goods securely in their original packaging if possible.
   • Include all tags, documentation and accessories that came with the purchase.
3. Send the goods back to Pure using tracked post.
   • The Consumer Rights Act 2022 requires you to pay return postage unless the goods were defective.
   • Keep your tracking number and receipt as proof of return.

Step 5: track your refund and follow up if needed

1. Pure must process your refund within 14 days of receiving your cancellation notice and the returned goods.
   • The refund should be credited to your original payment method (debit card, credit card or PayPal).
   • Bank processing times mean the money may take a further 3-5 working days to appear in your account.
2. If you do not receive your refund within 21 days, contact Pure in writing and refer to your cancellation reference.
   • Keep copies of all correspondence.
3. If Pure refuses to refund you or claims the goods were damaged, escalate your complaint to the Consumer Rights Commission, the independent statutory body responsible for enforcing consumer law in Ireland.
   • Yafee recommends documenting photos of the returned goods before posting to protect yourself.

Cancelling a recurring subscription or gift arrangement with Pure

If you have signed up for a recurring delivery or gift subscription with Pure, the cancellation process differs slightly from a one-off purchase.

Identify your subscription terms

1. Check your order confirmation email and Pure's website for the subscription terms.
   • Look for information about billing frequency, contract length and notice period for cancellation.
2. If Pure's contract does not state a notice period, Irish consumer law assumes you can cancel at any time with 14 days' written notice.
   • This is the default protection unless the contract explicitly states otherwise.

Send written cancellation notice for your subscription

1. Write to Pure using the same process as Step 2-3 above, but state clearly: "I wish to cancel my recurring subscription effective [date 14 days from now]."
   • Give Pure the full 14 days' notice to avoid being charged for the next billing cycle.
2. Request confirmation that no further charges will be made to your card.
   • Ask Pure to send you written confirmation of cancellation.
3. Check your bank or card statement in the following weeks to ensure charges have stopped.
   • If Pure continues to charge you after the cancellation date, contact your bank and dispute the transaction.

Refund timelines and payment methods

Understanding how and when Pure will refund you is crucial to protecting your money and tracking your cancellation progress.

Pure will refund you to your original payment method (debit card, credit card or digital wallet). You cannot request a refund to a different account. If you paid by cheque or bank transfer, contact Pure directly to confirm the refund method.

What happens after you cancel with Pure

Cancellation does not end your relationship with Pure overnight; several steps occur after your cancellation is submitted.

Account status and data retention

Pure may retain your account details and order history for accounting and tax purposes (typically for 6 years under Irish law). You can request deletion of your personal data under the General Data Protection Regulation (GDPR), but Pure may keep minimal records for legal and financial compliance. Contact Pure's data controller to exercise your GDPR rights if you wish to delete your account entirely.

Communication from Pure after cancellation

Pure may send you a cancellation confirmation email once your request is processed. If you do not receive one within 5 working days, follow up in writing to confirm the cancellation was received. Keep all emails from Pure as evidence of the cancellation date.

Addressing any disputes about the refund

If Pure disputes your refund claim (for example, by saying the goods were damaged on return), ask for photographic evidence from Pure and compare it to photos you took before posting. If Pure refuses to refund you, escalate to the Consumer Rights Commission, which investigates complaints and can force businesses to comply with consumer law. Yafee recommends keeping photographic evidence of goods in original condition before return.

Common mistakes to avoid when cancelling Pure orders

Cancellation is straightforward if you follow the legal process, but several pitfalls can delay your refund or weaken your position.

Failing to send written notice

Verbal cancellations by phone are difficult to prove. Always send a written letter or email so you have a timestamped record. If you telephone Pure, follow up with a written letter the same day. Yafee strongly recommends registered post for legal protection.

Returning goods without tracking

If you post goods back to Pure without a tracking number, you cannot prove they arrived. Pure may claim they were never received and refuse your refund. Always use tracked delivery (Royal Mail Special Delivery or a courier with proof of delivery).

Cancelling after 14 days without checking for defects

If you receive faulty or damaged goods from Pure, you can cancel or claim a refund even after 14 days. The cooling-off period is separate from your right to reject defective goods. If goods are broken or defective, photograph the damage and contact Pure immediately with evidence. The Consumer Rights Act 2022 protects you in this scenario.

Cancelling a subscription without giving proper notice

If Pure's contract requires 14 days' notice to cancel a subscription, failing to give that notice means you remain liable for the next billing cycle. Always state the cancellation date clearly (usually 14 days from the date of your notice) so Pure cannot charge you again.

Contact details and escalation procedures

If Pure fails to process your cancellation or refund, Yafee recommends escalating through the formal dispute resolution route.

Send cancellation to this address

Pure
Adrigole Arts
Adrigole
County Cork
Ireland

Include "Cancellation Notice" on the envelope and use registered post. Allow 3-5 working days for postal delivery before following up.

Why yafee helps you cancel with confidence

Yafee has helped thousands of consumers cancel subscriptions and recover refunds by grounding cancellation advice in Irish consumer law and providing step-by-step procedures you can follow independently. The Consumer Rights Act 2022 is on your side when you cancel within 14 days, and this guide translates that legal protection into actions you can take today. Whether you ordered from Pure on impulse or committed to a recurring subscription you no longer need, Yafee ensures you understand your rights and know exactly how to exercise them. Visit Yafee today to access templates, escalation guides and live support for any cancellation question.