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Flo is a reproductive health tracking application that monitors your menstrual cycle, fertility windows, and pregnancy progress. The app operates on a freemium model: basic tracking features remain free, while Flo Premium unlocks personalised health insights, medical articles, and advanced fertility reports through automatic monthly or annual billing.
If you have subscribed to Flo Premium and now wish to stop the recurring charges, you need clear guidance on your legal rights and the safest cancellation method. Under Irish consumer law, you have strong protections when cancelling digital subscriptions. Yafee has created this guide to walk you through every step of cancelling your subscription safely, understanding your entitlements to refunds, and ensuring Flo complies with your cancellation request.
Flo charges you through the platform where you subscribed: the Apple App Store, Google Play Store, or directly via the Flo website. Your subscription renews automatically on the same date each billing cycle, and the charge appears on your payment card or Apple/Google account statement. Deleting the Flo app or removing it from your device does not cancel your subscription. You must actively cancel the subscription itself through the correct channel, or the charges will continue.
Here is what you will encounter when managing your Flo billing in euros:
| Plan | Billing cycle | Typical price (EUR) | Renewal frequency |
|---|---|---|---|
| Flo Free | No charge | €0.00 | Ongoing, no billing |
| Flo Premium (monthly) | Monthly | €7.99-9.99 | Auto-renews on the same day each month |
| Flo Premium (annual) | Yearly | €39.99-49.99 | Auto-renews once per year |
| Promotional trial (variable) | 3-7 days (typical) | €0.00 (trial period) | Converts to paid unless cancelled before expiry |
Prices vary by platform and promotional campaigns. Your exact charge appears at checkout before you confirm payment. Most importantly, any free trial period ends automatically and converts to a paid subscription unless you cancel before the trial expires. This is a critical moment: set a phone reminder to cancel before day 7 if you do not want to be charged.
Ireland's consumer protection framework gives you enforceable rights when you cancel digital services and subscriptions.
Under the Consumer Rights Act 2015, you have the right to cancel most digital services within 14 days of purchase without giving a reason. However, there is a critical condition: you must not have begun using the service substantially. If you have already logged menstrual entries, generated reports, or meaningfully accessed Flo Premium features, you may lose this right because the service has been "performed".
If your purchase is within the 14-day window and you have not used Premium substantially, you can request a full refund immediately. Contact Flo directly, state clearly that you are exercising your cooling-off right under the Consumer Rights Act 2015, and keep a dated copy of all correspondence. Flo must process your refund within 14 days of receiving your cancellation request.
Under Irish law, Flo must make cancellation as straightforward as the process of concluding your subscription. The Consumer Rights Act 2015 mandates that if you subscribed in two taps on the app, cancellation cannot require you to email support or complete a lengthy web form. Cancellation must be simple, accessible, and available within the app or website account portal.
You have an unconditional right to cancel your subscription at any time after your initial billing period ends. Flo cannot impose early cancellation penalties, lock-in periods, or additional charges for leaving. If Flo charges you after you have cancelled, you can dispute that charge with your bank or card provider and request a refund under consumer dispute resolution rules.
Your legal position: You can cancel anytime after the first billing period, you will not be charged a penalty, and you have 14 days to cancel trial subscriptions before conversion to paid. If Flo refuses to cancel, you can escalate your complaint to the Competition and Consumer Protection Commission (CCPC), Ireland's consumer authority.
You can cancel Flo through the app, the website, or by contacting support directly; the fastest and safest method is through your payment platform or Flo's account portal.
If the cancellation button does not appear in the app or website, or if you encounter technical problems, contact Flo support directly. Send an email to Flo's support team stating your name, email address, the subscription plan you wish to cancel, and your next billing date. Use the phrase "I request cancellation of my Flo Premium subscription effective immediately, in accordance with my consumer rights under Irish law." Keep a copy of your email and the date you sent it. Flo must respond and process your cancellation within 14 days.
Once you cancel, your access to Flo Premium features will end, but your free features will remain available.
Your Flo Premium access will end on the date of your next scheduled billing. For example, if you cancel on 15 March and your next billing date is 20 April, you will retain Premium access until 20 April. After that date, your account reverts to Flo Free, and you will no longer see the paid features or personalised insights.
You can continue to use Flo's free basic tracking features after cancellation. Your menstrual data and cycle history will remain in your account unless you delete them manually.
Always save your cancellation confirmation email and take a screenshot of the cancellation confirmation screen. These documents prove you cancelled before your next billing date if Flo charges you in error. If an unauthorised charge appears after your confirmed cancellation, you can dispute it with your bank or card provider and reference your cancellation confirmation as evidence that you did not authorize the charge.
You may be entitled to a refund if you cancel during a trial period, within 14 days of purchase, or if Flo charges you after cancellation.
You qualify for a refund if you cancel during a free trial before it converts to a paid subscription. You also qualify if you exercise your 14-day cooling-off right under the Consumer Rights Act 2015 and have not meaningfully used the service. If Flo charges you after you have cancelled, that charge is unauthorised and you can dispute it as a billing error.
Flo is not required to refund you for partial months if you cancel mid-cycle, unless you exercised your cooling-off right or if the trial-to-paid conversion was not clearly disclosed. Always check Flo's refund policy in their terms and conditions, but Irish consumer law gives you stronger protections than Flo's policy if there is a conflict.
If Flo charges you after you have cancelled, report the charge to your bank immediately. Call your bank's customer service line or use your online banking portal to dispute the transaction. You do not have to accept charges made after you cancelled; your bank can reverse the charge and refund it to your account within 5 to 10 working days. Provide your cancellation confirmation as proof that you did not authorise the post-cancellation charge.
Cancelling a subscription is straightforward once you know the right steps, and most problems arise from simple oversights rather than complexity.
This is the most common error. Removing Flo from your device does nothing to stop the automatic renewal. The subscription continues to charge your payment method every month or year until you actively cancel it through the app, website, or payment platform. If you have already deleted the app, reinstall it, log in, and follow the cancellation steps above.
Free trials convert to paid subscriptions automatically if you do not cancel before the trial ends. Set a phone reminder for day 6 of your trial (if it is a 7-day trial) to ensure you cancel in time. If you miss the deadline and are charged, contact Flo immediately and request a refund under your cooling-off right, citing the unexpected conversion.
When you attempt to cancel, Flo may display a discount offer to encourage you to stay (for example, "50% off your next month"). Do not click this offer; it cancels your cancellation request and extends your subscription. If you see this screen, simply decline or close it and proceed with the final cancellation confirmation.
Screenshot the cancellation confirmation screen immediately. Save the confirmation email from Flo in a dedicated folder. These records are essential if Flo charges you in error or if you need to escalate a complaint to your bank or the Competition and Consumer Protection Commission.
If Flo does not honour your cancellation request or continues to charge you after you have cancelled, you have formal remedies under Irish consumer law.
Keep dated copies of all emails to and from Flo, screenshots of your cancellation confirmation, and records of any charges made after cancellation. If you contacted Flo support, save the ticket number and timestamps.
Email Flo's support team with the subject line "Formal Cancellation Request and Refund Demand". State that you cancelled your subscription on [date], that you have a confirmation reference, and that any charges after that date are unauthorised. Give Flo 7 days to confirm cancellation and refund any post-cancellation charges.
If Flo does not respond or refuses to cancel, lodge a formal complaint with the Competition and Consumer Protection Commission (CCPC), Ireland's consumer authority. The CCPC investigates breaches of consumer protection law and can force Flo to cancel subscriptions and refund charges. You can file a complaint online at www.ccpc.ie or by post. The CCPC does not charge a fee for complaints and will act on your behalf if you have documented evidence of Flo's refusal to honour your rights.
Before you cancel, consider whether the subscription meets your health tracking needs and whether the cost represents fair value for your usage.
| Reason to keep Flo Premium | Reason to cancel Flo Premium |
|---|---|
| You use cycle tracking daily and find personalised insights valuable. | You use the free version adequately and do not need advanced features. |
| You are planning to conceive and want detailed fertility predictions. | You are not actively trying to conceive and the premium cost is unnecessary. |
| Medical articles and expert content are essential to your healthcare routine. | You access health information through other sources or your doctor. |
| The monthly cost (€7.99-9.99) fits your budget and you use the app regularly. | You are not using Flo regularly or the subscription cost has become unaffordable. |
If cost is your primary concern, check whether Flo offers a discounted annual plan. Paying €39.99 once per year is cheaper than paying monthly, though you still retain the right to cancel within 14 days if you are unhappy.
You now have the legal framework and the procedural steps to cancel Flo Premium confidently. Yafee's role is to ensure you understand your consumer rights and that you follow the safest cancellation route. Remember: your cancellation right is enforceable under the Consumer Rights Act 2015, you cannot be penalised for cancelling after the initial billing period, and any unauthorised post-cancellation charges can be disputed with your bank.
Choose your cancellation method from the steps above (app, website, or App Store/Play Store), execute the cancellation today, and save your confirmation immediately. If Flo charges you after you have cancelled, report it to your bank and lodge a formal complaint with the CCPC if necessary. Yafee has helped thousands of consumers cancel unwanted subscriptions safely and recover refunds they were entitled to under Irish law. Your consumer rights are real, and Flo must respect them.
If you need further guidance on your cancellation or wish to escalate a dispute with Flo, Yafee's contract law team can advise you on next steps. Begin your cancellation now, and ensure your account confirms the cancellation before your next billing date.