How to cancel your Hismile subscription in ireland and reclaim your money

What Hismile is and why you might want to cancel

Hismile is an Australian oral care brand that sells teeth-whitening strips, colour-correcting serums, flavoured toothpaste and electric toothbrush accessories globally, including to customers in Ireland. The company operates recurring subscription and membership plans alongside one-off purchases, making it straightforward to sign up but sometimes complicated to cancel. If you have subscribed to Hismile and want to stop your recurring charges, you have legal rights in Ireland that protect you, and Yafee is here to guide you through the cancellation process step by step.

Understanding hismile's business model

Hismile operates a subscription service in certain markets, typically charging around EUR 15-20 per month for recurring deliveries of consumable products like whitening serums and toothpaste. The brand promotes bundle options and membership benefits to encourage repeat purchases. Once you enrol in a subscription, charges continue each month until you actively cancel. Many customers report that Hismile's cancellation process is not straightforward, leading to unwanted charges and frustration. Yafee has tracked hundreds of consumer experiences, and clarity about your cancellation rights is your first defence against continued billing.

Why people cancel Hismile subscriptions

The most common reasons Irish customers cancel Hismile are unmet product expectations, unexpected recurring charges, order delays, missing promotional items, and slow or unresponsive customer service. Some customers sign up during promotional campaigns and later discover they cannot easily modify or stop their orders. Others find the product quality does not match marketing claims. Whatever your reason, you have the legal right to cancel within Ireland's consumer protection framework, and Yafee recommends you act promptly to avoid further charges.

Your consumer rights in ireland when cancelling Hismile

Irish consumer law, implemented through the Consumer Rights Act 2015 and reinforced by EU distance selling rules, gives you clear protections when you purchase online from companies like Hismile.

The 14-day cooling-off period

When you buy goods at a distance (online), Irish law grants you a statutory right to cancel within 14 days of purchase without giving a reason. This period runs from the day you receive the goods, not from the day you place your order. For subscription services, the 14-day window applies to your initial order; however, if Hismile fails to provide you with clear pre-contract cancellation information, this period can be extended to 12 months. Yafee recommends you retain all emails and confirmation messages, as these prove when you received information about your rights and when goods arrived.

Extended rights if Hismile failed to inform you

Hismile must provide you with transparent information about cancellation rights before you complete your purchase. If the company did not clearly display a cancellation notice, your 14-day window may extend to one year from the original purchase date. This is a powerful lever if you discover months later that you were not properly informed. Document everything: screenshots of the website as it appeared, email confirmations, and any customer service exchanges. Yafee advises keeping these records in a dedicated folder for your protection.

Refunds under the consumer rights act 2015

Under Irish law, Hismile must refund you within 14 days of your cancellation request, using the same payment method you used to purchase. If you cancel within the statutory window and return unused goods in their original packaging, you are entitled to a full refund of all charges, including any recurring subscription fees. Yafee emphasizes that you should never accept partial refunds or store credit if you want your money back; Hismile must honour full refunds by law.

Why you should cancel Hismile

Yafee's research shows that Irish customers cancel Hismile for distinct reasons, and understanding whether cancellation is right for you can save you money and time.

Product quality and effectiveness concerns

Some Hismile customers report that teeth-whitening results are slower or less noticeable than expected, especially compared to professional dental treatments. If you have used the product for several weeks and noticed minimal change, you are unlikely to see better results by continuing your subscription. Cancelling now prevents you from paying for future deliveries of an ineffective product.

Unexpected or unwanted recurring charges

Hismile charges your card every month unless you cancel. If you signed up during a promotional offer and assumed the subscription would end automatically, you may have been charged multiple times without realising it. Review your bank statements for the past three months. If you find unexpected Hismile charges, you have grounds to request a refund for all charges since you stopped using the product.

Customer service delays and unresponsiveness

Several Irish customers report difficulty reaching Hismile's support team or receiving slow responses to cancellation requests. If you have attempted to cancel and received no reply within seven working days, you can lodge a formal complaint with the CCPC. Yafee recommends you cancel immediately rather than wait for customer service to respond.

How to cancel your Hismile subscription in ireland

Follow these steps in order to cancel your Hismile subscription and protect your right to a full refund.

Step 1: gather your account information

1. Locate your Hismile account email address and password
   • Check your email inbox for any Hismile confirmation or shipping emails
   • Note the email address you used to register
   • If you do not remember your password, use Hismile's password reset function on their login page
2. Find your order number or subscription ID
   • Log into your Hismile account if you have online access
   • Check your confirmation email for your order reference
   • Review your bank or credit card statement for transaction references
3. Record the date you made your first purchase
   • This proves whether you are within the 14-day cancellation window
   • Write down the date you received your goods, not the order date

Step 2: contact hismile's customer service team

1. Send a written cancellation request to [email protected]
   • Use a clear subject line: "Subscription Cancellation Request"
   • Include your full name, email address, and order number
   • State your reason for cancellation (optional but helpful)
   • Request written confirmation of cancellation within 48 hours
2. Send the email from the same email address you used to register
   • This proves you own the account
   • Hismile may request this for verification purposes
3. Keep a copy of your email in a dedicated folder
   • Screenshot the sent email with timestamp
   • Do not delete it, even after you receive a reply

Step 3: wait for hismile's response and confirmation

1. Monitor your inbox and spam folder for a response
   • Hismile should reply within two working days
   • If you receive no response after five working days, send a follow-up email
2. Verify that Hismile has confirmed your cancellation
   • The confirmation email should state your cancellation is complete
   • It should include the date from which charges will stop
   • Request that they confirm no further charges will be applied
3. Check whether Hismile requires you to return unused goods
   • Some subscriptions include a return requirement for a full refund
   • If Hismile requests a return, ask for a prepaid return label
   • Return goods in their original packaging with all contents intact

Step 4: verify that charges have stopped

1. Monitor your bank account or credit card for 30 days
   • Check your statement at the end of your usual billing cycle
   • Confirm that no Hismile charge appears
   • If a charge appears after you cancelled, document it immediately
2. Log into your Hismile account to confirm your subscription is inactive
   • If you can still see an active subscription, contact Hismile again
   • Forward your previous cancellation confirmation email
   • Request an explanation in writing

Step 5: request a refund if you cancelled within 14 days

1. Send a separate refund request email to [email protected] if you cancelled within 14 days of receiving your first order
   • Reference your original cancellation confirmation
   • Include the date you received the goods
   • State the refund amount you expect (your total subscription charges)
   • Request refund processing within 14 days under the Consumer Rights Act 2015
2. Provide bank details for refund processing
   • Include your account holder name
   • Include your IBAN (International Bank Account Number)
   • Include your BIC (Bank Identifier Code)
3. Keep records of all refund communication
   • Save all emails in your dedicated folder
   • Screenshot your bank statement showing no refund after 14 days

Hismile subscription pricing and billing

Understanding Hismile's pricing structure helps you calculate what you are owed in a refund.

What happens after you cancel your Hismile subscription

Once Hismile confirms your cancellation, several processes occur that you should monitor carefully.

Your refund timeline and payment method

Hismile must process your refund within 14 days of your cancellation request. The company will return money to your original payment method (credit card, debit card, or PayPal, depending on how you paid). Bank processing times vary; most credit or debit card refunds appear within 5-10 working days after Hismile initiates them. If you do not see a refund within 21 days total, contact your bank and ask them to trace the refund. Keep your cancellation confirmation email to provide to your bank if needed.

Stopping automatic payments through your bank

If Hismile fails to cancel your subscription and continues charging you after your cancellation request, you can instruct your bank to block further payments. Contact your bank's customer service and request a "chargeback" or "cancellation of standing order". Provide your bank with a copy of your cancellation email to Hismile. Your bank will investigate and may reverse fraudulent charges within 60 days. Yafee advises you to do this only after Hismile has failed to cancel; attempting a chargeback before proper cancellation may breach your contract terms.

Handling returned goods

If Hismile asked you to return unused products, you must send them within 30 days to qualify for a full refund. Use a tracked delivery method (Royal Mail Special Delivery or equivalent) so you have proof of return. Hismile is responsible for return postage; if they did not provide a prepaid label, ask them for one before sending anything. Once Hismile receives and inspects your return, they will process your refund. Do not send items at your own cost unless Hismile explicitly agreed to reimburse postage.

Common mistakes to avoid when cancelling Hismile

Cancellation is straightforward if you follow the correct process, but several errors can delay your refund or leave you vulnerable to further charges.

Delaying your cancellation request

Your 14-day cancellation window closes on the 14th day after you receive goods. If you contact Hismile on day 15, you lose your statutory right to cancel without reason. After day 14, you can still request cancellation, but Hismile may refuse your refund or apply a restocking fee. Act immediately if you want to cancel; even if you are unsure, submit your request within the 14-day window. You can always ask to resume your subscription later, but you cannot reclaim statutory rights after they expire.

Cancelling verbally instead of in writing

Some customers call Hismile's customer service by phone or send a cancellation message via social media. This approach creates no paper trail. If Hismile later claims you never asked to cancel, you have no proof. Always send a written cancellation email to [email protected]. Written communication creates legal evidence that you requested cancellation and when you requested it. Yafee recommends you treat email as your official cancellation method for this reason.

Accepting store credit instead of a refund

Hismile may offer store credit or a discount code as an alternative to a refund. Under Irish law, you have the right to money back, not a credit note. Do not accept store credit unless you genuinely plan to purchase again. If Hismile insists on store credit and refuses a refund, escalate your complaint to the Competition and Consumer Protection Commission (CCPC). A store credit is not a legally compliant refund.

Returning goods without tracking

If Hismile requires you to return products, you must use a tracked delivery method. Royal Mail Special Delivery guarantees proof of delivery. If you send items by standard post with no tracking, Hismile may claim they never received the goods and refuse your refund. You will have no way to prove otherwise. Always pay the extra cost for tracked delivery; it protects your legal position and ensures Hismile cannot deny receipt.

Not documenting your cancellation request

Take screenshots of your cancellation email before sending it, and keep a screenshot of Hismile's reply. Screenshot your bank statement showing when the last charge occurred and when your refund appeared (or did not appear). Create a separate email folder titled "Hismile Cancellation" and save all correspondence there. If you need to file a complaint with the CCPC, you will need these documents to prove Hismile failed to cancel or refund you.

Escalating your complaint if Hismile refuses to refund

If Hismile does not cancel your subscription or refuses your refund after 14 days, you have formal recourse.

Submitting a complaint to the CCPC

The Competition and Consumer Protection Commission (CCPC) is Ireland's national consumer enforcement authority. You can lodge a formal complaint online at www.ccpc.ie if Hismile breaches the Consumer Rights Act 2015. Include copies of all your emails, bank statements, and proof of payment. The CCPC can investigate Hismile's conduct and order the company to refund you. There is no fee to file a complaint, and the CCPC takes action on behalf of Irish consumers.

Chargebacks through your bank

If Hismile continues to charge you after your cancellation request, you can ask your bank to reverse the charges. Contact your bank's dispute team and explain that you cancelled your subscription but Hismile ignored your request. Your bank will contact Hismile and demand proof that you authorised the charges. If Hismile cannot provide evidence of your continued consent, your bank will refund you. This process typically takes 30-60 days. Yafee advises you to file a chargeback only after you have given Hismile a reasonable opportunity to cancel (at least 7 working days).

Checklist for your Hismile cancellation

Use this checklist to ensure you complete every step correctly and protect your refund.

Contacting Hismile directly

Use these contact details to send your cancellation request to Hismile.

Email address for cancellations

Send all cancellation requests to: [email protected]

Include your full name, email address associated with your account, and your order number in the subject line and body of your email. Request a cancellation confirmation email within 48 hours. If you do not receive a response within five working days, send a follow-up email with "URGENT: Second Cancellation Request" in the subject line.

Why yafee recommends email over other channels

Email is the most reliable way to cancel because it creates a permanent written record. Hismile's social media channels and phone lines may not have the same audit trails, and you cannot prove you requested cancellation. Yafee advises avoiding phone calls or social media messages; always use email and keep copies of everything you send and receive.

Summary and next steps

Cancelling your Hismile subscription in Ireland is a straightforward process governed by the Consumer Rights Act 2015. You have a statutory right to cancel within 14 days of receiving your goods without penalty. Send a written cancellation email to [email protected] with your account details and order number. Wait for Hismile to confirm your cancellation in writing. Verify that no further charges appear on your bank statement. If Hismile continues charging you or refuses to refund, escalate your complaint to the Competition and Consumer Protection Commission (CCPC) at www.ccpc.ie.

Yafee has helped thousands of consumers cancel unwanted subscriptions and recover their money through clear, step-by-step guidance rooted in Irish consumer law. Your rights under the Consumer Rights Act 2015 are absolute; Hismile cannot charge you after you cancel, and you are entitled to a full refund of all charges if you act within the 14-day window. Document every email, save every confirmation, and do not accept partial refunds or store credit unless you choose to. Start your cancellation today by emailing [email protected], and keep all correspondence safe. Yafee is committed to ensuring Irish consumers understand their legal position and can cancel any subscription with confidence.