How to cancel Horse and Country TV in the UK and reclaim your money

About Horse and Country TV

Horse and Country TV is a specialist streaming service dedicated entirely to equestrian content, offering comprehensive coverage of horse sports, lifestyle programming, and educational material for horse enthusiasts throughout the United Kingdom.

The platform secures broadcasting rights to major equestrian events worldwide, including FEI World Cup competitions, international show jumping tours, and exclusive documentary content featuring top riders and their training methods. You access the service through its website and mobile applications, allowing you to watch on smartphones, tablets, smart TVs, and computers. The platform has built its reputation by providing content that mainstream streaming services simply do not offer, making it the go-to resource for riders, horse owners, and dedicated fans of equestrian sports.

Horse and Country TV operates on a recurring subscription model, meaning you pay a regular fee for unlimited access to the content library. This subscription structure is precisely why understanding the cancellation process becomes crucial when your circumstances change or you no longer use the service. Many subscribers initially sign up during major competition seasons or when training for specific events, then find they are not using the platform enough to justify the ongoing cost. Yafee specialises in helping consumers navigate exactly these scenarios.

Why people cancel Horse and Country TV

You might cancel for several practical reasons. Perhaps you signed up for a specific event or training season that has now ended. Maybe you have discovered the content does not match your expectations, or you are reassessing your streaming subscriptions to reduce monthly expenditure. Some subscribers find they do not have enough time to watch regularly, making the monthly fee feel wasteful. Others need to switch between plans or pause their subscription temporarily.

Most cancellations fall into predictable patterns: seasonal viewers who watch during competition months, budget-conscious subscribers trimming expenses, or people who simply forgot about auto-renewal charges. Understanding your reason for cancelling helps you execute the process efficiently and avoid common pitfalls that Yafee advises clients to sidestep.

When to cancel Horse and Country TV

Timing matters significantly when you cancel. If you are on a monthly subscription, you can cancel at any point, and your access typically continues until the end of your current billing cycle. However, if you are on an annual plan, you need to know your renewal date to avoid unexpected charges.

Check your billing information immediately if you are unsure when your next payment is due. Yafee recommends cancelling at least three to five business days before your renewal date to ensure the cancellation processes before charges hit your account. This buffer period gives Horse and Country TV sufficient time to process your request and update their payment system.

Plans, pricing and what you are paying for

Understanding your current subscription tier is essential before you cancel, as different plans have different cancellation procedures and refund eligibility.

Current subscription options

Your plan type determines whether you face any early termination complications or potential refund opportunities. The following table outlines the main subscription tiers available:

Which plan should you keep or cancel

The Monthly Pass provides maximum flexibility with no long-term commitment, making it ideal if you are a seasonal viewer or new subscriber testing the platform. Consequently, cancelling this plan carries no penalty, and you retain access for the remainder of your current billing month.

The Annual Pass offers a discount equivalent to two months free compared to monthly payments. However, this lower cost comes with advance billing, meaning you commit to twelve months of charges. If you cancel an annual plan before the renewal date, you may be eligible for a refund if you are within your cancellation window, depending on your payment method and the specific terms governing your subscription.

Premium tiers unlock exclusive content and ad-free viewing. If you are cancelling because content does not meet your needs, downgrading to the standard Monthly Pass first may be more cost-effective than cancelling entirely.

Your consumer rights and what they mean for you

Your cancellation rights are protected under the Consumer Contracts Regulations 2013 and the Consumer Rights Act 2015, which form the legal foundation of your position as a subscriber in the United Kingdom.

Your legal position

Under the Consumer Contracts Regulations 2013, you have a statutory right to cancel any distance contract (including digital subscriptions) within 14 calendar days of purchase, without penalty or justification. This means that if you subscribed to Horse and Country TV within the last 14 days and have not substantially accessed the content, you may have the right to cancel and receive a full refund. Horse and Country TV's terms of service must make this right clear at the point of subscription. If the service has already provided substantial access to content, your right to cancel within this period may be forfeit, as you cannot "undo" the consumption of digital content.

Beyond the 14-day statutory cooling-off period, the Consumer Rights Act 2015 requires that any cancellation terms presented to you be fair and transparent. Horse and Country TV cannot impose unreasonable early termination fees or hidden charges. If the company refuses to cancel your subscription or disputes a refund claim, you can escalate the matter to the Office of Fair Trading (OFT) or your local Trading Standards authority, which investigates breaches of consumer protection law.

Yafee emphasises that you retain these rights regardless of whether you cancel via the website, mobile app, or written request. The company cannot waive statutory consumer protections through its terms of service.

What Horse and Country TV cannot do

Horse and Country TV cannot charge you a cancellation fee after you have cancelled your subscription. The company also cannot continue to bill you once you have submitted a valid cancellation request, provided you have given adequate notice before your next renewal date. If Horse and Country TV continues to charge your card after a confirmed cancellation, this constitutes an unfair trading practice, and you should report it to Trading Standards immediately.

Furthermore, the company cannot make the cancellation process deliberately obscure or difficult. If Horse and Country TV buries the cancellation option or requires you to contact customer support by phone alone (without an online or written alternative), this may breach consumer protection obligations.

How to cancel Horse and Country TV

Cancellation can be processed through multiple channels: the Horse and Country TV website, mobile app, or by postal request to the company's registered address.

Cancel via the website or mobile app

1. Log in to your Horse and Country TV account using your email address and password.
   • If you have forgotten your password, click "Forgot Password" on the login screen and follow the reset link sent to your registered email.
2. Navigate to your account settings or subscription management section.
   • This is typically found under "My Account", "Settings", or "Profile" in the main menu.
3. Locate the "Subscriptions" or "Billing" section within account settings.
   • You should see your current subscription plan, renewal date, and payment method listed.
4. Select the option to "Cancel Subscription" or "Manage Plan".
   • Horse and Country TV may ask you to confirm your reason for cancellation. You are not obliged to provide detailed feedback, though doing so can help the company improve.
5. Review the final confirmation screen showing your cancellation effective date.
   • Ensure the date confirms you retain access until the end of your current billing cycle.
6. Confirm the cancellation by clicking the final "Confirm Cancellation" button.
   • Do not close the page or navigate away until you see a success message or confirmation number.
7. Save or screenshot the confirmation page for your records.
   • This proves cancellation was processed and protects you if disputed charges occur later.

Cancel by post

1. Write a formal cancellation letter on your own headed paper or plain paper.
   • Include your full name, email address associated with the account, and subscription account number (if known).
   • State clearly: "I wish to cancel my Horse and Country TV subscription effective immediately" or "I wish to cancel effective at the end of my current billing cycle on [date]".
2. Sign and date the letter.
   • Unsigned letters may not be treated as valid cancellation requests.
3. Send the letter by registered post or special delivery to Horse and Country TV's registered address.
   • Registered or special delivery post provides proof of posting and receipt, which is invaluable if disputes arise later.
4. Retain your proof of postage receipt and dated photograph or scan of the letter.
   • This evidence establishes when Horse and Country TV received your cancellation request.

Horse and Country TV's registered address for cancellation requests is:

Horse and Country TV Ltd
[Company Address to be inserted]

If this address is not listed on your subscription confirmation email or the company website, contact customer support to request the correct address before sending your letter. Do not assume an address without verification, as letters sent to an incorrect address will not constitute valid notice of cancellation.

Cancel via customer support

1. Locate the customer support contact page on the Horse and Country TV website.
   • This is typically found at the bottom of the homepage under "Help", "Support", or "Contact Us".
2. Select your preferred contact method: email, phone, or live chat.
   • Email is preferable as it creates a written record of your cancellation request.
3. Provide your full name, account email, and a clear statement requesting cancellation.
   • Example: "I request cancellation of my Horse and Country TV subscription with immediate effect" or "I request cancellation effective [date]".
4. Save the support ticket number or confirmation email immediately.
   • This proves you made the request and establishes the date the company received it.
5. Wait for confirmation from customer support.
   • Horse and Country TV should respond within 3 to 5 business days. If you do not receive confirmation, follow up with a second email referencing your original ticket number.

What happens after you cancel

Understanding your access timeline and billing following cancellation prevents confusion and protects your financial interests.

Your access and viewing timeline

After you submit a cancellation request, Horse and Country TV typically allows you to retain full access to the service until the end of your current billing cycle. If you are on a Monthly Pass (£6.99) and you cancel on the 15th of the month, you retain access until the last day of that month. Once your current billing period expires, your account access is suspended, and you cannot view content, even if you attempt to re-authenticate.

You cannot download or save content for offline viewing after cancellation is processed. Furthermore, any stored viewing history, recommendations, or watch lists are removed from your account. If you resubscribe later, you start with a new account profile.

Refund eligibility and processing

Refund entitlement depends on the timing and reason for your cancellation. Within 14 calendar days of initial purchase, you are entitled to a full refund under the Consumer Contracts Regulations 2013, provided you have not substantially accessed the service. If you cancel after this period, no refund is due unless you are cancelling due to a service fault, breach of contract, or technical failure by Horse and Country TV.

If you are entitled to a refund, Horse and Country TV processes it to your original payment method within 14 business days of confirming your cancellation. This processing period is in addition to any time your bank takes to credit the funds. Consequently, you may see the refund appear in your account 2 to 3 weeks after cancellation confirmation, depending on your financial institution.

Yafee advises checking your bank statements carefully in the weeks following cancellation. If you are charged after cancellation is confirmed, contact your bank immediately to dispute the charge as an unauthorised transaction. Your bank can initiate a chargeback, forcing Horse and Country TV to prove the charge was authorised.

Common mistakes to avoid when cancelling

The cancellation process is straightforward, but several avoidable errors can delay the process or cost you money. Being aware of these pitfalls protects your interests.

Not confirming cancellation in writing

If you cancel via phone or live chat without saving a ticket number or reference, you have no proof of the request if Horse and Country TV later denies receiving it. Always insist on receiving a written confirmation email after verbal cancellation. If the company refuses to provide this, escalate to customer support management or send a follow-up email summarising the conversation, requesting confirmation.

Cancelling too close to the renewal date

If your renewal date is tomorrow and you cancel today, Horse and Country TV's system may process the charge before the cancellation takes effect. Yafee recommends cancelling at least 5 business days in advance of your renewal date to ensure adequate processing time. Check your next billing date immediately after subscribing, and mark it in your calendar to cancel ahead of schedule.

Confusing "pausing" with cancellation

Some streaming services allow you to pause subscriptions temporarily, which differs from cancellation. Pausing your subscription typically allows you to reactive it later without losing your account data, whereas cancellation permanently terminates the subscription. Ensure you select the correct option if both are available on the account settings page.

Failing to check for recurring charges

After cancellation, monitor your bank statements for the next two billing cycles. Occasionally, system delays or payment processor issues cause a final charge to go through after cancellation confirmation. If this occurs, contact customer support immediately with your cancellation confirmation email and bank statement. Horse and Country TV must refund the erroneous charge within 14 days.

Before you cancel: consider these alternatives

Cancellation is permanent, so exploring alternatives first may preserve your access to content you value.

Pause your subscription

If budget constraints are driving your decision, ask Horse and Country TV whether you can pause your subscription for 1 to 3 months rather than cancel entirely. Some services allow this at no charge, and it keeps your account and viewing history intact.

Switch to a lower-cost plan

If you are on the Premium Access plan (£9.99 monthly), downgrading to the standard Monthly Pass (£6.99) saves £3 per month without losing core content access. This is a simpler adjustment than cancellation if you still want occasional viewing.

Negotiate a discounted annual plan

If you are on a month-to-month plan and expect to use the service for at least 6 more months, ask customer support about switching to the Annual Pass (£69.99). This works out to £5.83 per month compared to £6.99 monthly, providing savings while committing to continued use.

Pricing comparison table

The following table shows the cost difference between plans over a 12-month period:

If Horse and Country TV refuses to cancel

In rare instances, Horse and Country TV may dispute your cancellation or claim they did not receive your request. This is your escalation route.

Document your cancellation request

Gather all evidence of your cancellation attempt: confirmation emails, screenshots of the cancellation screen, customer support ticket numbers, and proof of postage if you sent a letter. Compile this into a single document file dated and organised chronologically.

Send a formal cancellation notice

Email customer support again with the subject line "FORMAL CANCELLATION NOTICE" and attach all supporting evidence. State: "This email serves as formal notice of cancellation of my Horse and Country TV subscription effective [date]. I have provided documentation of my previous cancellation request(s) dated [dates]. Please confirm receipt and cancellation within 5 business days. Failure to do so will result in a complaint to Trading Standards and my financial institution."

Contact trading standards

If Horse and Country TV fails to respond or refuses to cancel within 7 business days of your formal notice, file a complaint with your local Trading Standards authority. In England, this is typically administered through your local council's consumer protection service. Trading Standards can compel Horse and Country TV to cancel your subscription and refund any unauthorised charges. The process is free and does not require legal representation.

Escalate to the financial conduct authority (FCA) or dispute with your bank

If Horse and Country TV continues to charge your card after a confirmed cancellation, contact your bank or card issuer immediately. Request a chargeback for unauthorised charges. The bank is legally obliged to investigate and can reverse charges if you provide evidence of cancellation and continued billing. Simultaneously, submit a complaint to the Financial Conduct Authority (FCA), which oversees payment services and can fine companies for systematic billing failures.

Checklist: cancelling Horse and Country TV

Use this checklist to ensure you have completed each step correctly:

Final summary and next steps

Cancelling Horse and Country TV is a straightforward process when you follow the correct procedural steps and remain aware of your legal rights under the Consumer Contracts Regulations 2013 and Consumer Rights Act 2015. You can cancel via the website, mobile app, or by sending a formal letter to the company's registered address. Ensure you cancel at least 5 business days before your renewal date to prevent unexpected charges, and retain proof of your cancellation request.

Your statutory cooling-off period grants you a full refund within 14 days of purchase if you have not substantially accessed the service. Beyond this period, you are entitled to cancel without penalty, but no refund is due unless you are cancelling because of a service fault or breach of contract by Horse and Country TV. If the company refuses to cancel or continues billing after cancellation confirmation, escalate the matter to Trading Standards or your bank, which can enforce your consumer rights.

Yafee has helped thousands of consumers cancel subscriptions and recover unauthorised charges by providing clear, legally grounded guidance and supporting evidence templates. If you have further questions about your specific circumstances, contact your local Trading Standards authority or visit the Citizens Advice Consumer Service online. Yafee remains your trusted resource for navigating cancellation procedures across all major UK streaming services and subscription providers.