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Frequently asked questions
Cancel NOW Boost: The Right Way
How to cancel NOW Boost and reclaim £60 per year
Why you might want to cancel NOW Boost
NOW Boost adds £5 monthly to your subscription, but many UK households discover the premium features go unused. You may live alone and never stream on multiple devices simultaneously, or you may find that standard definition suits your viewing habits perfectly well. Perhaps your streaming budget has become unsustainable, or you've simply stopped using NOW as regularly as you did when you first subscribed. Whatever your reason, Yafee understands that cancelling should be straightforward, and your priority is to stop the charges without unnecessary delay.
Financial reasons to cancel
Cancelling NOW Boost saves you £60 per year. If you hold a single Entertainment or Cinema membership, that £5 monthly charge represents a 50% increase to your base cost. For households with multiple NOW tiers, the percentage is smaller, but the annual saving remains significant. At Yafee, we've helped thousands of consumers recognise that small monthly subscriptions accumulate into substantial annual expenses. When you review your household budget, that £60 often becomes money you'd rather spend elsewhere-or keep entirely.
Usage reasons to cancel
You don't need NOW Boost if you meet any of these criteria: you watch on only one device at a time; you're satisfied with standard definition (720p) on your screen; you rarely watch with household members simultaneously; or your viewing habits have changed since you added the premium tier. The add-on is designed for families with multiple simultaneous viewers and Full HD displays. If that doesn't describe your use, Boost is dead money.
What NOW Boost costs you in detail
Understanding your total NOW commitment helps you decide whether cancelling Boost alone makes financial sense, or whether you should reconsider your entire subscription approach.
NOW Boost pricing and annual impact
NOW Boost costs £5 per month on top of your base membership tier, and this charge does not fluctuate with promotional periods or seasonal changes. The table below shows your monthly and annual cost across different NOW membership combinations.
| Membership tier | Base monthly cost | With NOW Boost | Annual cost with Boost |
|---|---|---|---|
| Entertainment only | £9.99 | £14.99 | £179.88 |
| Cinema only | £9.99 | £14.99 | £179.88 |
| Entertainment + Cinema | £19.98 | £24.98 | £299.76 |
| Sports only | £34.99 | £39.99 | £479.88 |
| Entertainment + Sports | £44.98 | £49.98 | £599.76 |
| All three memberships | £54.97 | £59.97 | £719.64 |
Removing the £5 monthly Boost charge delivers measurable savings, particularly if you hold multiple NOW tiers. At Yafee, we've identified that most households cancel Boost when they realise their actual viewing patterns don't justify the premium cost.
Your consumer rights when cancelling NOW Boost
The Consumer Rights Act 2015 establishes your legal position as a UK consumer, and understanding these protections empowers you to cancel with confidence and certainty.
What the law guarantees you
Under the Consumer Rights Act 2015, you have the right to cancel a subscription service within 14 calendar days of purchase without providing a reason. This cooling-off period applies when you first add NOW Boost to your account. If 14 days have passed, your right to a penalty-free cooling-off cancellation has expired, but you retain the absolute right to cancel your Boost add-on at any time going forward. Importantly, any charges you've already paid before you submit your cancellation do not come back to you unless NOW has breached its contractual obligations to you.
Your legal position
You are entitled to cancel NOW Boost at any point without stating your reason. NOW must acknowledge your cancellation request within 7 working days and confirm the date your Boost add-on will cease. If NOW refuses to cancel or continues charging you after you've submitted a valid cancellation, you can escalate your complaint to the Communications and Media Authority (Ofcom), which regulates NOW's parent company Sky. Yafee recommends you keep records of all cancellation communications, including dates, reference numbers, and the name of any customer service representative you speak with.
How to cancel NOW Boost by written request
NOW does not offer online cancellation for the Boost add-on, so you must submit a written request to their registered office address. This section sets out the exact procedure you should follow to ensure your cancellation is processed correctly.
Step 1: prepare your written cancellation request
Compose a short letter or email that includes the following information:
- Your full name
- Your NOW account number (visible on your monthly invoice or in the NOW app)
- Your registered telephone number or email address on the account
- A clear statement: "I wish to cancel my NOW Boost add-on effective immediately"
- The date you are submitting the request
- Your preferred cancellation date, if different from immediately
Keep your request brief and factual. You do not need to explain your reason for cancelling; NOW has no right to question your decision.
Step 2: obtain NOW's registered office address
Send your written request to NOW's registered office. The current address is:
NOW
Registered Office
Sky UK Limited
Grant Way
Isleworth
Middlesex
TW7 5QD
Confirm this address on the official NOW website or by calling NOW customer service on 0333 0023 350 before you send your letter. Addresses can change, and Yafee advises verifying the current details to avoid your cancellation being delayed or misdirected.
Step 3: send your cancellation by recorded delivery
Post your letter using Royal Mail Signed For or Special Delivery. This service provides proof of posting and a signature on delivery, which protects you if NOW later claims it never received your request. Cost is typically £3-£5 depending on the service you choose. Keep your Royal Mail receipt and tracking number securely.
Alternatively, if NOW provides an email address for cancellations on its website, you may email your request and request a read receipt. However, written post remains the most legally robust method and leaves no ambiguity about what NOW received.
Step 4: follow up within 10 working days
If you haven't received acknowledgment within 10 working days of posting your letter, contact NOW customer service on 0333 0023 350. Quote your Royal Mail tracking number and the date you sent your cancellation request. Yafee recommends you ask the customer service representative to confirm the status of your cancellation in writing, either by letter or email with a reference number.
Step 5: verify cancellation on your next invoice
Once NOW has processed your cancellation, the £5 Boost charge should no longer appear on your monthly invoice. The cancellation typically becomes effective on the date you requested, or on your next billing cycle if you didn't specify a date. Check your next bill carefully to confirm the Boost add-on has been removed. If the charge still appears, contact NOW immediately and reference your original cancellation request and date.
What happens after you cancel NOW Boost
Understanding what to expect after your cancellation is processed helps you manage your account confidently and verify that you are no longer being charged.
Your account access and features immediately after cancellation
Once your NOW Boost cancellation takes effect, you lose access to simultaneous multi-device streaming and Full HD (1080p) picture quality on your remaining NOW membership. Your base membership-whether Entertainment, Cinema, or Sports-continues unchanged. You can still stream on one device at a time, and content plays in standard definition (720p) instead of Full HD. All other NOW features remain active. Your account will not be closed, and you retain access to all content available on your base tier.
Billing changes on your next invoice
Your monthly bill reduces by £5 from the date your Boost cancellation becomes effective. For example, if you held Entertainment and Cinema (£19.98 per month) with Boost (£24.98 per month), your bill reverts to £19.98. Verify this amount on your next invoice. If you are overcharged after cancellation, contact NOW immediately and request a refund of the incorrect charges.
Can you add NOW Boost back later?
Yes, you can re-add NOW Boost to your account at any time if your circumstances change. You can do this through the NOW app or by contacting customer service. There is no penalty for adding it back, and the £5 monthly charge applies immediately. At Yafee, we've found that some households cancel temporarily during budget reviews and re-add Boost when they can afford it again.
Refunds and charges after cancellation
Understanding how NOW handles refunds and what happens to any unused portion of your Boost payment clarifies your financial position after cancellation.
Pro-rata refunds for cancellations within a billing month
If you cancel NOW Boost mid-month, NOW typically does not issue a pro-rata refund for the unused portion of that month's £5 charge. Your cancellation normally takes effect on the date you request, but your final Boost charge remains non-refundable unless you cancelled within 14 days of originally purchasing the add-on. If you purchased Boost fewer than 14 days ago, you have a legal right to a full refund under the Consumer Rights Act 2015. Submit your refund request in the same letter as your cancellation, clearly stating that you wish to exercise your 14-day cooling-off right.
How to request a refund within the 14-day window
If you added NOW Boost fewer than 14 days ago and now wish to cancel, write to NOW stating: "I am exercising my right to cancel under the Consumer Rights Act 2015 within the 14-day cooling-off period. I request a full refund of £5 [or the pro-rata amount if partially used] to my original payment method." NOW must process this refund within 14 calendar days of receiving your cancellation request. If the refund does not appear on your bank statement or card within 21 days, contact NOW and request a refund reference number.
Common mistakes when cancelling NOW Boost
Cancellation is straightforward once you know the correct procedure, and avoiding these common errors ensures your cancellation is processed without delay or confusion.
Assuming online cancellation is available
Many customers attempt to cancel NOW Boost through the NOW app or website, only to discover that online cancellation is not offered for this add-on. The only valid cancellation method is written request to NOW's registered office. Do not waste time searching for an online cancellation option; submit your letter immediately instead.
Failing to keep proof of postage
Some customers post their cancellation letter without recorded delivery tracking. If NOW later claims it never received the request, you have no evidence to prove otherwise. Always use Royal Mail Signed For or Special Delivery and retain your receipt and tracking number for at least two months after cancellation.
Not verifying the cancellation on your next invoice
Occasionally NOW's systems fail to process a cancellation correctly, or the letter is delayed in transit. If you do not check your next invoice to confirm the £5 Boost charge has been removed, you may continue paying for a service you intended to cancel. At Yafee, we emphasise that verification protects you: always check your next bill and act immediately if the charge still appears.
Assuming your base membership will be cancelled
Cancelling NOW Boost does not cancel your base Entertainment, Cinema, or Sports membership. Your base subscription continues unchanged. If you wish to cancel your entire NOW account, you must submit a separate cancellation request for each membership tier you hold.
Comparison: Boost vs no Boost
This table compares what you gain and lose when you keep NOW Boost versus cancelling it, to help you make an informed decision about whether the premium is worth your money.
| Feature | With NOW Boost | Without NOW Boost |
|---|---|---|
| Monthly cost | +£5 | £0 (save £60 per year) |
| Simultaneous streams | Up to 4 devices | 1 device at a time |
| Picture quality | Full HD (1080p) | Standard definition (720p) |
| Content access | Same as base tier | Same as base tier |
| Ideal for | Multi-screen families | Single viewers or low simultaneous use |
| Best choice if | You need Full HD and multi-user streaming | You watch alone or rarely stream simultaneously |
Getting help if NOW refuses to cancel
If NOW ignores your cancellation request or continues charging you after you've submitted a valid written request, you have formal escalation routes available under UK consumer protection law.
Step 1: write a formal complaint letter
Send a second letter to NOW's Customer Complaints Department at the same registered address. State that you submitted a cancellation request on [date], that NOW has failed to process it, and that you are submitting a formal complaint. Request a response within 10 working days. Include copies of your original cancellation letter, Royal Mail tracking number, and any invoices showing the Boost charge continuing after your cancellation date.
Step 2: escalate to ofcom
If NOW does not resolve your complaint within 8 weeks, or if you are unsatisfied with its response, you can escalate to Ofcom, the independent regulator for communications services in the UK. Ofcom can force NOW to cancel your Boost add-on and refund any overcharges. You can submit a complaint to Ofcom online at www.ofcom.org.uk or by calling 0300 123 3000. Yafee recommends gathering all documentation before you contact Ofcom, including your cancellation request, Royal Mail receipts, and all bills showing the disputed charge.
Final checklist before and after cancellation
Use this checklist to ensure you follow the correct procedure and verify that your cancellation has been processed successfully.
| Action | Before you send your cancellation | After cancellation is processed |
|---|---|---|
| Verify your account number | Check your latest invoice or NOW app | N/A |
| Confirm NOW's address | Visit NOW website or call 0333 0023 350 | N/A |
| Write clear cancellation letter | Include name, account number, date, and statement: "Cancel NOW Boost" | N/A |
| Send by recorded delivery | Use Royal Mail Signed For or Special Delivery | Keep receipt and tracking number for 2 months |
| Check your next invoice | N/A | Confirm £5 Boost charge has been removed |
| Contact NOW if still charged | N/A | Call 0333 0023 350 immediately with invoice date and reference |
Key takeaways and next steps
Cancelling NOW Boost saves you £60 per year and is straightforward once you understand the written-request procedure. You are legally entitled to cancel at any time under UK consumer protection law, and NOW must acknowledge your cancellation within 7 working days. Do not assume online cancellation is available; submit your written request to NOW's registered office by Royal Mail Signed For. Verify the cancellation on your next invoice and contact NOW immediately if the charge still appears.
If you hold NOW Boost but rarely stream on multiple devices or are satisfied with standard definition, cancelling is a simple way to reduce your subscription costs. At Yafee, we've helped thousands of consumers cancel NOW Boost and reclaim control of their streaming budgets. Your next step is to gather your account details, compose your cancellation letter, and post it today using recorded delivery. Yafee's content library contains detailed guides for cancelling other subscription services too, so you can tackle your full list of streaming memberships with confidence. Yafee is your trusted resource for cancelling any subscription painlessly and legally.