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Frequently asked questions
Cancel Flo: The Right Way to Manage Your Subscription
How to cancel Flo app and reclaim control of your health data
About Flo app and why you might cancel
Flo is a comprehensive women's health platform used by millions globally for period tracking, ovulation prediction, and pregnancy monitoring. Founded in 2015, the app combines AI-powered cycle analysis with personalised health insights, operating on a freemium model where basic features remain free whilst premium subscribers unlock advanced reports, expert content, and priority support.
Flo is registered in the United Kingdom and operates under UK consumer protection law. This means you have explicit statutory rights when managing your subscription, regardless of when you signed up or why you now wish to cancel. At Yafee, we recognise that cancelling a health app subscription involves more than stopping a payment; it's about reclaiming control of your data and your financial commitments.
You may cancel Flo for legitimate reasons at any stage of your health journey. You might have achieved your goal-conceiving, completing a pregnancy, or stabilising your cycle-and no longer need premium features. The free version might now meet your needs entirely. Financial pressures, privacy concerns about intimate health data storage, or frustration with accuracy can all prompt you to seek alternatives. Some users discover they were enrolled in automatic renewal without fully understanding the ongoing commitment. All these reasons are valid under UK law.
Why understanding your cancellation rights matters
Many users lose money by cancelling incorrectly or too late in their billing cycle. Others assume they cannot cancel a subscription mid-term, only to discover later that UK consumer law protects their right to do so. Yafee has helped thousands of consumers navigate cancellation procedures and recover unwanted charges. Understanding the precise steps-and the legal framework behind them-protects you from unnecessary spending and ensures your health data is handled appropriately after you cancel.
What flo's terms mean for cancellation timing
Flo's standard terms require you to initiate cancellation before your renewal date to avoid the next billing cycle. Cancellations submitted after your renewal has processed typically cannot be reversed, though you may be eligible for a refund depending on timing and circumstances. The company does not automatically refund cancelled subscriptions unless they fall within specific legal windows. This is why knowing your exact renewal date and submitting cancellation well in advance is critical to protecting your money.
Flo app subscription plans and pricing
Your cancellation strategy depends partly on which plan you hold, particularly around refund eligibility and renewal dates.
| Plan type | Duration | Price | Billing cycle | Best for |
|---|---|---|---|---|
| Monthly Premium | 1 month | £9.99 | Auto-renews monthly | Testing or short-term use |
| Annual Premium | 12 months | £39.99 | Auto-renews annually | Best value, saves ~£80 yearly |
| Lifetime Premium | Unlimited | £59.99 (one-time) | No renewal | Permanent access, no ongoing charges |
The monthly plan offers maximum flexibility-you can cancel each month if you wish-but costs approximately £119.88 annually. The annual plan saves you roughly £80 per year but locks you into a 12-month commitment. If you cancel an annual plan partway through, refund eligibility depends on when you cancel and whether you fall within the legal cooling-off period. Lifetime Premium eliminates future billing entirely, though the upfront cost is substantial.
Finding your renewal date and plan type
Check your confirmation email or app account settings immediately to confirm which plan you hold. Look for the original purchase receipt or navigate to your account dashboard within the Flo app. Your renewal date should be clearly stated. Annual subscribers face a 12-month renewal cycle, meaning your cancellation deadline is crucial. Monthly subscribers have more flexibility but must still cancel before their next monthly renewal to avoid an unexpected charge.
Your legal rights as a UK consumer
UK consumer law grants you explicit protections when cancelling digital services like Flo.
The consumer rights act 2015 and your cancellation rights
The Consumer Rights Act 2015 establishes your statutory right to cancel a digital subscription within 14 calendar days of purchase-known as the cooling-off period. This window applies even if you have already used the service. If you purchased Flo within the last 14 days, you can cancel and receive a full refund simply by notifying the company in writing or via the in-app cancellation method, provided you are within the legal timeframe.
After 14 days, your right to cancel depends on Flo's terms and conditions. However, Yafee advises all consumers that the company must provide a clear, accessible cancellation mechanism. Buried cancellation processes or deliberate obstruction violate consumer protection principles. If Flo makes it unreasonably difficult to cancel, you can escalate your complaint to the Financial Conduct Authority (FCA) or Citizens Advice Consumer Service.
Your legal position on automatic renewal
Under the Consumer Contracts Regulations, companies offering automatic renewal subscriptions must obtain your explicit consent before charging you. The renewal reminder must reach you at least 7 days before your payment is due, giving you a clear window to cancel. If Flo failed to send this reminder or your consent was unclear, you may have grounds to dispute the charge with your bank or the FCA. Yafee recommends keeping all confirmation emails and receipts as evidence of consent and billing history.
If you believe Flo charged you without proper consent or failed to send renewal reminders, contact your bank immediately to request a chargeback. Most UK banks can reverse unauthorised subscription charges within 120 days of the transaction.
How to cancel Flo app through the mobile app
Cancelling directly through the Flo app is the quickest method and generates instant confirmation.
Step 1: open Flo and navigate to your account settings
- Launch the Flo app on your device.
- Tap the profile icon in the bottom right corner.
- Select "Subscription" or "Premium" from the menu options.
Step 2: locate your active subscription
- You will see your current subscription plan displayed with the renewal date clearly marked.
- Note this date-it tells you exactly when your next charge is due.
- If the renewal date is within 7 days, contact your bank immediately after cancelling to ensure no charge processes.
Step 3: initiate cancellation
- Tap "Cancel Subscription" or "Manage Subscription".
- Flo will present you with a confirmation screen outlining the cancellation terms.
- Confirm that you wish to cancel by tapping the final confirmation button.
Step 4: capture your cancellation confirmation
- Take a screenshot of the cancellation confirmation page immediately.
- Forward this screenshot to your email as backup evidence.
- Confirm you receive a confirmation email from Flo within 24 hours.
How to cancel Flo app online through your web account
If you prefer to cancel using a browser or your mobile app is malfunctioning, you can cancel via Flo's web platform.
Step 1: visit the Flo app website and log in
- Open your browser and navigate to the Flo account dashboard.
- Log in using the same email and password you use in the app.
- If you have forgotten your password, use the "Forgot Password" link to reset it.
Step 2: access subscription management
- Once logged in, locate "Account Settings" or "Billing" in the main menu.
- Select "Subscriptions" or "Manage Premium".
- You will see your current plan, renewal date, and payment method.
Step 3: cancel your subscription
- Click "Cancel Subscription".
- Read the cancellation terms carefully, noting any final charge dates.
- Confirm your cancellation by clicking the final confirmation button.
Step 4: verify and document cancellation
- Screenshot the final confirmation page.
- Check your email for an automated cancellation confirmation from Flo.
- Save this email and screenshot together in a folder for future reference.
How to cancel Flo app by postal mail
If you are unable to cancel through the app or online, UK consumer law permits you to cancel by written request sent to Flo's registered address.
Step 1: prepare your cancellation letter
- Write a clear letter stating: "I wish to cancel my Flo app subscription effective immediately."
- Include your full name, email address associated with the account, and the phone number used for registration.
- Include your subscription start date and current renewal date (found in your confirmation email or app).
- State the date of the letter and sign it by hand or electronically.
Step 2: send your letter by recorded delivery
- Send your letter to Flo's registered UK address (Flo Health Limited, London, UK).
- Use Royal Mail Special Delivery Guaranteed by 9am or a courier service that provides tracking.
- Keep the delivery receipt and tracking number as evidence of posting.
Step 3: follow up if you do not receive confirmation
- Allow 10 business days for Flo to process your written cancellation.
- If you do not receive written confirmation within 10 days, send a follow-up email to Flo's support team with the tracking number.
- Forward a copy of your original letter (scanned) as an attachment.
Refund eligibility and timescales
Whether you receive a refund after cancelling depends on timing, your plan type, and whether you fall within the Consumer Rights Act cooling-off period.
Refunds within 14 days of purchase
If you cancel Flo within 14 calendar days of your initial purchase, you are entitled to a full refund under the Consumer Rights Act 2015. Flo must process this refund within 14 days of receiving your cancellation notice. You can expect the money to return to your original payment method (your debit or credit card, or Apple/Google Play account).
Refunds after 14 days and partial month refunds
Cancellations submitted more than 14 days after purchase do not automatically trigger a refund. However, if your renewal date falls more than 30 days away, Flo's terms typically allow you to cancel with no charge and no refund. If your renewal is imminent-within 7 days-and you have just discovered an unwanted charge, contact your bank immediately to request a chargeback. This is faster than requesting a refund from Flo directly.
Lifetime premium and no-refund scenarios
Lifetime Premium purchases (one-time payment of £59.99) do not auto-renew and therefore do not require cancellation. Once purchased, Lifetime Premium remains active indefinitely. If you purchased Lifetime Premium within 14 days and now wish to cancel, you remain eligible for a full refund; however, after 14 days, most one-time purchases are non-refundable under standard retail policy.
Refund timescale checklist
| Cancellation timing | Plan type | Refund eligibility | Processing time |
|---|---|---|---|
| Within 14 days of purchase | All plans | Full refund guaranteed | Within 14 days |
| After 14 days, renewal >30 days away | Monthly or Annual | No refund, no charge | N/A |
| After 14 days, renewal within 7 days | Monthly or Annual | No automatic refund; escalate to FCA if disputed | Varies by bank |
| Lifetime Premium after 14 days | Lifetime | Non-refundable under retail policy | N/A |
What happens after you cancel Flo
Cancelling Flo does not end your access immediately; understanding the transition period protects you from confusion and unwanted charges.
Access to premium features during the notice period
If you cancel before your renewal date, your premium access typically continues until that renewal date is reached. For example, if your annual renewal is scheduled for 15 March and you cancel on 1 March, you retain premium features until 15 March. After 15 March, your account automatically downgrades to the free version, and no further charge is processed.
Monthly subscribers experience the same principle: cancel on any date, and premium features remain active until the end of that billing month.
Your health data and account deletion
Cancelling your subscription does not automatically delete your account or health data. Your profile, historical cycle data, and saved insights remain in your account. If you wish to delete your account entirely and remove your health data from Flo's servers, you must request account deletion separately. Yafee recommends downloading your health history before requesting deletion, as this data cannot be recovered once removed.
To request account deletion, contact Flo's support team in writing or via the in-app support option. Under the General Data Protection Regulation (GDPR), Flo must delete your personal data within 30 days of your request, with limited exceptions. Keep a copy of your deletion request for your records.
Monitoring your bank account after cancellation
After you cancel, monitor your bank statement for the next 30 days. If Flo processes a renewal charge after your cancellation date, contact your bank immediately to request a chargeback and dispute the transaction. Provide your cancellation confirmation email as evidence. Most UK banks reverse unauthorised subscription charges within 7-10 working days.
Common mistakes to avoid when cancelling
Cancelling correctly is straightforward once you know the pitfalls; the following errors cost users unnecessary time and money.
Cancelling too close to your renewal date
Submitting cancellation just 1-2 days before your renewal is risky. Email delays, server issues, or manual processing backlogs can mean your cancellation notice reaches Flo after the renewal charge processes. Always cancel at least 7 days before your renewal date. This provides a safety buffer and gives Flo time to confirm your cancellation before your account renews.
Assuming deletion deletes the account
Cancelling your subscription does not delete your account. Your profile and health data remain stored in Flo's system. If you wish to delete your account entirely, you must submit a separate data deletion request. Many users believe cancellation = deletion and later discover their data is still held by the company.
Relying on app-only cancellation confirmation
Always capture a screenshot of your cancellation confirmation and verify that you receive a confirmation email from Flo. Relying solely on an in-app message without documented proof leaves you vulnerable if disputes arise. Yafee recommends keeping all cancellation documentation for at least 12 months, as this evidence protects you if Flo disputes your cancellation or continues charging after the fact.
Failing to monitor bank statements after cancellation
Not all cancellations process instantly. If your renewal date falls within 3-5 working days of your cancellation request, Flo may still charge you if the cancellation and renewal timings conflict. Check your bank or payment app daily for 10 days after cancelling. If an unexpected charge appears, contact your bank immediately-do not wait.
Escalating complaints to consumer authorities
If Flo refuses to honour your cancellation, continues charging after you cancelled, or makes it unreasonably difficult to cancel, you have statutory recourse.
Step 1: contact Flo in writing
- Send a formal complaint email to Flo's support team, copying your cancellation confirmation.
- State clearly: "I cancelled my subscription on [date]. I have received a charge on [date] contrary to my cancellation request. I require an immediate refund and confirmation that no further charges will process."
- Give Flo 14 days to respond and refund the disputed amount.
Step 2: escalate to your bank or payment provider
- If Flo does not refund within 14 days, contact your bank or payment provider (such as Apple or Google Play).
- Request a chargeback, citing Flo's refusal to honour your cancellation.
- Provide your cancellation confirmation email and the charge receipt as evidence.
Step 3: file a complaint with citizens advice consumer service
- If the refund is not resolved within 7-10 working days, log a complaint with Citizens Advice Consumer Service (citizensadvice.org.uk).
- Provide all documentation: cancellation confirmation, correspondence with Flo, and bank chargeback evidence.
- Citizens Advice will investigate and may refer your case to the Financial Conduct Authority.
Step 4: escalate to the financial conduct authority if needed
If Citizens Advice escalates your complaint and Flo refuses to cooperate, the FCA can conduct a formal investigation into Flo's compliance with consumer protection law. The FCA has the power to compel refunds and issue fines to companies that violate the Consumer Rights Act 2015.
Choosing whether to keep or cancel Flo
Before you commit to cancellation, consider whether Flo still meets your needs or whether a different approach might be better.
| Reason to keep Flo | Reason to cancel Flo |
|---|---|
| You use cycle tracking regularly and value the AI insights. | The free version now meets all your needs. |
| Premium features have helped you conceive or manage your health. | Accuracy issues or missed predictions reduce trust in the app. |
| You prefer Flo's interface to other apps on the market. | Privacy concerns about how intimate health data is stored or shared. |
| The annual plan saves you £80 yearly compared to monthly billing. | Financial pressures mean every subscription must be cut. |
| You are currently pregnant or trying to conceive and need daily monitoring. | Your health journey has changed and you no longer need specialist tracking. |
If cost is your only concern, consider downgrading to the free version rather than cancelling entirely. The free version includes basic period tracking and ovulation prediction. You can always upgrade again if your needs change.
Cancellation checklist and final summary
Use this checklist to ensure you have completed all necessary steps.
- Locate your renewal date in the Flo app or confirmation email.
- Cancel your subscription at least 7 days before your renewal date.
- Take a screenshot of your cancellation confirmation.
- Verify that you receive a cancellation confirmation email from Flo within 24 hours.
- Monitor your bank statement for 10 days after cancellation to verify no renewal charge processes.
- If you require account deletion, submit a separate GDPR data deletion request in writing.
- Keep all cancellation documentation for 12 months as evidence.
- If an unexpected charge appears after cancellation, contact your bank within 3 days to request a chargeback.
Contacting Flo app to confirm cancellation or request data deletion
If you need to contact Flo directly for any reason-whether to confirm cancellation was processed, request account deletion, or file a complaint-use the following channels.
In-app support
Navigate to your Flo app profile, select "Help" or "Support", and submit a message. Flo's support team typically responds within 48 hours.
Email support
Send formal cancellation or account deletion requests by email to Flo's support address. For postal correspondence, write to: Flo Health Limited, London, United Kingdom.
Your right to cancel is protected by law
Cancelling Flo is your legal right as a UK consumer, protected under the Consumer Rights Act 2015 and the Consumer Contracts Regulations. No company can make cancellation unreasonably difficult or charge you for cancelling after your cooling-off period expires and your renewal is not imminent. If you follow the steps outlined above, you will cancel cleanly without unexpected charges and with full evidence of your cancellation for future reference.
Yafee has helped thousands of consumers cancel unwanted subscriptions, recover disputed charges, and understand their legal rights. Whether you are cancelling Flo due to cost, changing health circumstances, or privacy concerns, you now have the precise legal framework and procedural steps to cancel with confidence. Document every step, monitor your bank account, and escalate to your bank or Citizens Advice if any charges appear after your cancellation date. Your health data and your financial security are worth protecting-cancel with certainty, not guesswork.