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Frequently asked questions
Cancel YourSelfFirst: The Right Way
How to cancel your YourSelfFirst subscription and reclaim control
Why you might want to cancel YourSelfFirst
YourSelfFirst markets itself as a premium wellbeing and personal development platform, but your circumstances change. Your financial priorities shift, the service no longer delivers measurable value, or you've simply discovered better alternatives that align with your goals. Whatever your reason, you have the right to exit without penalty or pressure.
You may have signed up with genuine enthusiasm about your personal growth journey, only to find that coaching sessions feel generic, community features fail to engage you, or the recurring monthly charge has become unsustainable. These are all legitimate grounds for cancellation. You should never feel trapped in a subscription that no longer serves your needs.
The real challenge lies not in deciding to leave, but in navigating the cancellation process correctly. YourSelfFirst operates on a subscription model, meaning your account will continue to charge you until you formally terminate your membership. Yafee has helped thousands of consumers understand their rights and cancel unwanted services cleanly. This guide equips you with the legal framework and step-by-step procedure to cancel YourSelfFirst with confidence.
Common reasons to cancel
You might cancel because coaching quality falls short of expectations, your budget has tightened, or you've found a service that better suits your needs. Perhaps the time commitment required conflicts with your work schedule, or you've realised the platform duplicates support you already access through your employer or NHS services. Financial hardship is a reality many face. In all cases, cancellation is your right under UK consumer law.
Understanding your contract with YourSelfFirst
When you signed up for YourSelfFirst, you entered into a distance contract governed by UK consumer law. Your cancellation rights and the company's obligations are set out in the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. Understanding this legal framework before you submit your cancellation request strengthens your position and prevents the company from erecting artificial barriers to exit.
Your consumer rights when cancelling YourSelfFirst
UK consumer law grants you specific, enforceable rights when cancelling online subscriptions like YourSelfFirst.
The 14-day cooling-off period
Under the Consumer Rights Act 2015, you have the right to cancel any distance contract within 14 calendar days of purchase without providing a reason. This statutory cooling-off period applies to YourSelfFirst memberships purchased online. You can cancel within this window at no cost, though the company may deduct charges if you have already received and substantially used the service. The 14 days begin from the date you receive your order confirmation or the service becomes active, whichever is later.
To invoke this right, you must notify YourSelfFirst of your intention to cancel in writing or through their online account portal. Yafee recommends keeping a dated screenshot or email confirmation of your cancellation request, as this serves as proof if a dispute arises.
Cancellation rights after the cooling-off period
Once the 14-day cooling-off period expires, your cancellation rights depend on the terms of your subscription contract. YourSelfFirst may impose a notice period, typically 30 days, during which you must declare your intention to cancel before your next billing cycle. Check your membership agreement or account settings to confirm the exact notice period. The company cannot impose unreasonable notice periods or hidden termination fees; transparency is a legal requirement under UK consumer law.
Your right to transparent cancellation information
YourSelfFirst must provide you with clear, accessible information about how to cancel your subscription. This information should be available in your membership agreement, prominently displayed on their website, and ideally accessible via a dedicated account settings section. If the company makes cancellation deliberately difficult, obscures the process, or hides the cancellation option, that breaches the Consumer Rights Act 2015. Document any difficulty you encounter, as this evidence strengthens your position if you need to escalate to the Citizens Advice Consumer Service.
Your legal position
Under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you can cancel YourSelfFirst within 14 days of purchase at no cost. After this period, your cancellation rights depend on your contract terms. You have the absolute right to receive clear cancellation instructions, and you can escalate to the Citizens Advice Consumer Service if the company refuses to cancel or imposes unlawful charges.
How to cancel your YourSelfFirst subscription
Follow these steps to cancel your YourSelfFirst membership cleanly and securely.
Step 1: locate your account cancellation settings
- Log into your YourSelfFirst account using your registered email and password.
- Navigate to your account settings or membership management section.
- This is typically found in the top-right menu under "Account" or "Settings".
- Look for a section labelled "Subscription", "Billing", or "Membership".
- Search for a "Cancel subscription" or "End membership" button or link.
- If you cannot locate cancellation options online, note this and move to Step 2.
Step 2: submit your cancellation request
- If online cancellation is available, click the cancellation button and follow the prompts.
- YourSelfFirst may ask you to confirm your reason for cancellation and offer retention incentives.
- You are not obligated to accept any counter-offers or discount codes.
- Proceed to final submission and confirm your cancellation.
- If online cancellation is not available, contact YourSelfFirst customer support directly:
- Use their in-app messaging system or contact form.
- Send an email to their support address requesting cancellation in writing.
- Include your full name, email address, membership number, and the date you wish your subscription to end.
- State clearly: "I request cancellation of my YourSelfFirst membership effective [date]".
Step 3: confirm your cancellation in writing
- Regardless of whether you cancel online or by email, request a cancellation confirmation.
- YourSelfFirst must provide written confirmation of your cancellation request.
- This confirmation should state your cancellation date and the final charge date.
- Save this confirmation to your records.
- If the company does not send automatic confirmation, reply to their response email requesting written proof of cancellation.
- Yafee recommends saving all cancellation correspondence in a secure folder for at least 12 months.
Step 4: monitor your final charge
- Check your bank or credit card statement on your expected final billing date.
- Verify that YourSelfFirst has charged you only up to your cancellation date.
- Confirm that no charges appear after the agreed cancellation date.
- If the company continues to charge you after your cancellation date, contact them immediately and request a refund.
- If they refuse to refund unauthorised charges, escalate your complaint to your bank's dispute resolution team.
Step 5: request access to your data (optional)
- If you wish to retain your coaching notes, progress records, or community contributions, request a data download before cancellation takes effect.
- YourSelfFirst may offer an export feature in account settings.
- If not, you can exercise your right to data portability under the UK GDPR by submitting a Subject Access Request.
- The company must provide your data within 30 days.
- Save this data to your personal device or cloud storage.
Refunds and charges after cancellation
Understanding your entitlement to refunds is essential to protecting your money.
When you are entitled to a refund
If you cancel within the 14-day cooling-off period and have not substantially used the service, you are entitled to a full refund of your subscription fee. The company may only deduct charges proportionate to the service you have already received. For example, if you cancel on day 5 of a 30-day subscription, YourSelfFirst may retain approximately one-sixth of your fee, but must refund the remainder within 14 days of your cancellation request.
If you cancel after the cooling-off period, you are generally not entitled to a refund unless your contract allows early termination with a pro-rata refund. Check your membership agreement to confirm the company's refund policy. Many subscriptions charge you up to the end of your billing cycle or notice period, with no refund for unused days.
How to request a refund
- If YourSelfFirst has charged you after your cancellation date, contact their customer support team immediately.
- Send a formal request in writing (email is acceptable) stating the date of the unauthorised charge.
- Include your cancellation confirmation as evidence.
- Request a refund with a specific amount and deadline (e.g., "Please refund £[amount] within 7 days").
- Allow the company 5 to 10 working days to process your refund.
- Refunds typically appear in your bank account within this timeframe.
- Some banks may take a further 2 to 3 working days to credit the funds to your account.
- If the company refuses to refund you, file a chargeback or dispute through your bank.
- Your bank has 120 days from the disputed charge date to investigate.
- Provide your bank with your cancellation confirmation as evidence.
Escalation if refund is refused
If YourSelfFirst refuses to refund you and your cancellation was valid under UK consumer law, you can escalate your complaint to the Citizens Advice Consumer Service or pursue the matter through small claims court. Yafee recommends attempting to resolve the issue directly first, but do not hesitate to escalate if the company is unresponsive. Keep all documentation of your correspondence.
Pricing and billing summary
Below is a summary of typical YourSelfFirst subscription costs and refund scenarios.
| Scenario | Typical cost | Refund eligibility | Action |
|---|---|---|---|
| Cancel within 14 days, no usage | £[monthly fee] | Full refund | Submit cancellation request immediately |
| Cancel within 14 days, partially used | £[monthly fee] | Pro-rata refund | Request pro-rata calculation from company |
| Cancel after 14 days, contract allows it | £[monthly fee] | Check contract terms | Review membership agreement for refund clause |
| Charged after cancellation date | Disputed amount | Full refund (unauthorised) | Dispute through bank or Citizens Advice |
| Annual subscription cancelled mid-term | £[annual fee] | Contract dependent | Check early termination clause in agreement |
What to do after cancelling YourSelfFirst
Cancellation is complete, but a few follow-up steps ensure you remain protected.
Verify your cancellation is finalised
- Wait 5 to 7 working days after your cancellation request.
- This allows YourSelfFirst time to process and confirm your request in their system.
- Log back into your YourSelfFirst account and confirm your membership status shows as "Cancelled" or "Inactive".
- If you cannot access your account, this may indicate successful cancellation. Contact support to confirm.
- Monitor your bank or credit card statement for your next billing date.
- Confirm no charge appears after your agreed cancellation date.
Cancel any linked payment methods (optional)
- If you linked your credit card, debit card, or PayPal account to YourSelfFirst, you may wish to revoke access.
- Log into your payment provider's account (e.g., your bank, PayPal, Apple ID).
- Find the section for "Linked apps and services" or "Authorised transactions".
- Locate YourSelfFirst and revoke access.
- This step is optional but adds an extra layer of security if the company experiences a data breach.
Report any ongoing charges
- If YourSelfFirst continues to charge you after your cancellation date, act immediately.
- Contact their customer support with your cancellation confirmation.
- Request an immediate refund within 7 days.
- If they do not refund you within 7 days, file a dispute with your bank.
- Provide your bank with proof of cancellation and evidence of unauthorised charges.
- Your bank must investigate and respond within 8 weeks. Yafee recommends keeping detailed records throughout this process.
Common mistakes when cancelling YourSelfFirst
Cancellation is straightforward, but a few missteps can cost you time and money. Rest assured, Yafee is here to help you avoid them.
Assuming your cancellation is automatic
Some people believe that simply stopping their use of YourSelfFirst ends their subscription. This is incorrect. Inactivity alone does not cancel your membership; your account remains active and continues to charge you. You must submit an explicit cancellation request. If you have stopped using the service but have not formally cancelled, check your bank statements now and contact YourSelfFirst immediately.
Cancelling through customer support without written confirmation
If you cancel by phone or in-app chat, always request written confirmation of your cancellation. Verbal cancellations are difficult to prove if a dispute arises. Yafee recommends following up any phone call with a confirmation email, stating the date, time, and name of the support agent who processed your cancellation. This creates a clear audit trail.
Ignoring the cooling-off period deadline
The 14-day cooling-off period begins from your purchase date or when the service becomes active. Once this window closes, your refund rights change significantly. If you are within 14 days of signing up, prioritise your cancellation request immediately. Yafee helps consumers track these deadlines, so calculate yours and set a calendar reminder.
Paying a "cancellation fee" you do not owe
YourSelfFirst cannot legally charge you a cancellation fee within 14 days of purchase. If the company claims you owe a termination charge after the cooling-off period, check your contract carefully. If no such clause exists, the fee is unlawful. Refuse to pay and escalate to the Citizens Advice Consumer Service if necessary.
Neglecting to save your cancellation confirmation
Always screenshot or print your cancellation confirmation email. This is your proof of cancellation if the company continues to charge you or disputes your request later. Without this evidence, your bank may side with YourSelfFirst in a dispute. Keep your confirmation for at least 12 months.
When to escalate your complaint
If YourSelfFirst refuses to cancel your membership or continues to charge you after cancellation, escalate immediately.
Step 1: contact YourSelfFirst's complaints department
Before escalating externally, give the company one final opportunity to resolve the issue. Send a formal complaint letter via email, stating the facts clearly and requesting resolution within 10 working days. Include your cancellation request date, any confirmation emails, and evidence of continued charges. Yafee recommends using the phrase "I am raising a formal complaint under my consumer rights"-this prompts the company to escalate the matter internally.
Step 2: escalate to citizens advice consumer service
If YourSelfFirst does not respond within 10 working days or refuses your cancellation, file a complaint with the Citizens Advice Consumer Service. This is the free, independent consumer authority in the United Kingdom. You can submit your complaint online at their website, providing your cancellation confirmation and all correspondence with the company. The Citizens Advice Consumer Service investigates on your behalf and can force companies to refund consumers and comply with consumer law.
Step 3: dispute through your bank
If you were charged unauthorised amounts after cancellation, file a chargeback dispute with your bank. Provide your bank with your cancellation confirmation and evidence of continued charges. Your bank has 120 days from the disputed transaction date to investigate. In most cases, your bank will refund you while the investigation proceeds.
Cancellation checklist
Use this checklist to ensure you have completed every step correctly.
| Task | Completed? | Date |
|---|---|---|
| Reviewed my YourSelfFirst membership agreement | ☐ | |
| Calculated my 14-day cooling-off period deadline | ☐ | |
| Located the cancellation button in my account settings | ☐ | |
| Submitted my cancellation request in writing | ☐ | |
| Saved my cancellation confirmation email | ☐ | |
| Monitored my bank statement for final charge | ☐ | |
| Confirmed no charges appear after cancellation date | ☐ | |
| Requested data export or Subject Access Request (if needed) | ☐ | |
| Revoked payment method access (if applicable) | ☐ | |
| Escalated to Citizens Advice (if needed) | ☐ |
Summary and next steps
Cancelling your YourSelfFirst subscription is your right under UK consumer law. The Consumer Rights Act 2015 protects you throughout the process, granting you a 14-day cooling-off period and the right to transparent, accessible cancellation information. By following the steps outlined above-locating your cancellation settings, submitting a formal request, obtaining written confirmation, and monitoring your charges-you can exit cleanly without unnecessary cost or delay.
If YourSelfFirst refuses to cancel or continues charging you after your cancellation date, escalate your complaint to the Citizens Advice Consumer Service or file a dispute through your bank. Yafee has helped thousands of consumers navigate the cancellation process and secure refunds when companies have breached their rights. The same legal framework that protects you applies to every online subscription in the United Kingdom.
Take action today. Review your cancellation confirmation, confirm your final charge date, and monitor your next bank statement. If you encounter any difficulty, Yafee's guides and resources are here to support you every step of the way.