Yafee is an independent certified electronic mail service. We are neither affiliated with, nor partners of, nor mandated by Pure Pet Food, whose name is mentioned solely to identify the recipient of your letter. The trademarks and logos cited belong to their respective owners.
Unlimited Yafee Premium: promotional offer at £0.79 for 48h, then £43.12 per month with no commitment
SLMDJTAC
Over 30,000 users trust us
Cancel your subscription
Pure Pet Food in 2 minutes
A 100% personalised cancellation letter, legally compliant and sent by registered mail with acknowledgement of receipt.
GDPR compliant
Your data is secureFast & effective
Processed within 24hResults guaranteed
Refund if refused48h satisfaction-or-refund guarantee
1Letter type
2Your details
3Payment
100% secure payment
They already cancelled Pure Pet Food
Join thousands of satisfied users
SLMDJTAC30K
over 30,000users trust us
How does it work?
Cancel your Pure Pet Food subscription with zero hassle
1
Fill in the form
Give us your details and those of your Pure Pet Food subscription.
2
We write your letter
Our team drafts a 100% personalised, legally compliant cancellation letter.
3
We send it for you
Sent by registered mail with acknowledgement to Pure Pet Food. Nothing else for you to do.
Legal and compliant
Our letters follow consumer law and GDPR.
Fast
Your letter is sent within 24 business hours.
Real-time tracking
Follow your request from your personal space.
Results guaranteed
Full refund if Pure Pet Food refuses your cancellation.
Frequently asked questions
Cancel Pure Pet Food: The Right Way
How to cancel Pure Pet Food in the UK: your complete guide to ending your subscription
Understanding Pure Pet Food and your subscription rights
Pure Pet Food delivers personalised, dehydrated dog food to your door on a recurring schedule, tailored to your pet's age, weight, breed and dietary requirements. When you sign up, you enter into a distance selling contract that creates an ongoing obligation to receive deliveries and make automatic payments until you formally cancel. This matters because UK consumer law gives you specific cancellation rights, and understanding them puts you in control of your spending.
Pure Pet Food operates from Unit 4 Chain Bar Road, Cleckheaton, BD19 3QF, and processes your payments automatically on a regular cycle. Your subscription falls under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, which means the company must allow you to cancel within clear timeframes and follow proper procedures. The Consumer Rights Act 2015 reinforces your position further, giving you additional protections beyond the 14-day cooling-off period.
Yafee has helped thousands of pet owners navigate subscription cancellations, and Pure Pet Food is one of the most straightforward services to exit if you know the right steps. Your consumer rights are robust here, and understanding how to exercise them ensures you're not locked into unwanted charges.
Why customers cancel Pure Pet Food
Common reasons you might decide to cancel include your pet no longer tolerating the food, your circumstances changing and needing to cut spending, finding a more affordable alternative, or switching to a different brand entirely. Whatever your reason, cancellation is your consumer right, and you should not feel trapped by automatic billing. You have the legal standing to end your subscription at any time, subject to the notice requirements outlined in your contract terms.
Your legal position under UK consumer law
Under the Consumer Contracts Regulations 2013, you have the right to cancel your Pure Pet Food subscription within 14 days of your first order without penalty, provided you have not yet received the product. Once you receive your first delivery, the 14-day period applies from the date you receive it, not the date you ordered. After the initial 14-day cooling-off period expires, you can still cancel, but Pure Pet Food may require you to give notice at the end of your current subscription cycle, typically 30 days. Your contract terms should clarify this notice period, and you should review them before proceeding with cancellation. The Consumer Rights Act 2015 ensures these rights cannot be removed or reduced by the company's terms and conditions.
Understanding your costs and when charges stop
Knowing what you're paying and how billing works helps you decide whether cancellation makes financial sense and ensures you understand exactly what will be charged during any notice period.
How Pure Pet Food charges you
Pure Pet Food calculates your subscription cost based on your pet's individual profile, which includes breed size, age, weight and any dietary requirements. The daily feeding cost varies significantly by pet size, with charges applied per delivery cycle. Delivery is included in your subscription fee, so there are no hidden shipping costs to negotiate during cancellation. Payment happens automatically from your chosen payment method each time your order is due, typically every 4-6 weeks depending on your pet's consumption rate.
| Pet size category | Typical daily cost | Approximate monthly cost |
|---|---|---|
| Small breed (under 10kg) | £1.50 to £2.50 | £45 to £75 |
| Medium breed (10-25kg) | £2.50 to £4.00 | £75 to £120 |
| Large breed (over 25kg) | £4.00 to £6.50 | £120 to £195 |
| Extra large breed (over 40kg) | £6.00 to £8.00 | £180 to £240 |
| Delivery charges | Included in subscription | N/A |
When your charges stop after cancellation
Your final charge depends on when you cancel relative to your subscription cycle. If you cancel mid-cycle, you will typically receive your current order at no additional cost, and no further payments will be taken after that delivery. Yafee recommends cancelling before your next scheduled charge date to avoid paying for food you do not want. Log into your Pure Pet Food account and check your next delivery date, then plan your cancellation accordingly to minimise unnecessary spending. If you have already been charged for a delivery you did not want, you can request a refund within 14 days of cancellation, provided you follow the formal refund process outlined by the company.
Cancellation methods: which option suits you best
Pure Pet Food offers multiple ways to cancel, and choosing the right channel ensures your request is processed quickly and recorded properly.
Online cancellation through your account
The fastest and most straightforward way to cancel Pure Pet Food is through your online account dashboard. This method creates an immediate digital record of your cancellation request, which protects you legally if any dispute arises later. Online cancellation typically takes effect within 24 hours and generates an automated confirmation email that you should retain for your records.
Cancellation via the Pure Pet Food app
If you use the Pure Pet Food mobile app, you can cancel your subscription directly through the app's account settings menu. The process mirrors the website method and generates the same confirmation documentation. App-based cancellation is convenient if you manage your subscription primarily through your mobile device, and the confirmation is sent to your registered email address.
Postal cancellation by written request
You retain the legal right to cancel by post if you prefer not to use online methods. Send a written cancellation request to Pure Pet Food at Unit 4 Chain Bar Road, Cleckheaton, BD19 3QF. Your letter should include your full name, account email address, order or customer number, and a clear statement that you wish to cancel your subscription. Send this by Royal Mail Special Delivery to obtain proof of posting, and retain the receipt. Postal cancellation typically takes 5-7 working days to process, so plan ahead if you are approaching a scheduled delivery date.
Step-by-step cancellation process
Follow these precise steps to cancel your Pure Pet Food subscription and ensure your request is properly recorded and processed.
Cancelling through your online account
- Log into your Pure Pet Food account using your email address and password
- Visit the Pure Pet Food website and click "Log In" at the top right
- Enter your email and password
- Navigate to your account settings or subscription management section
- Look for "My Account" or "Subscription" in the main menu
- Select "View Subscriptions" or "Manage Subscriptions"
- Locate your active subscription and click "Cancel Subscription" or "End Subscription"
- The system will display your next delivery date and final charge amount
- Review these details carefully before proceeding
- Confirm your cancellation when prompted
- Pure Pet Food may ask why you are cancelling (this is optional feedback)
- Click "Confirm Cancellation" to complete the process
- Save or screenshot the confirmation message and email
- The system will send a confirmation email within minutes
- Keep this email and any confirmation reference number for your records
Cancelling by post
- Prepare a written cancellation letter on plain paper
- Include your full name, the email address associated with your account, and your customer or order number
- Write "Cancellation of Subscription" as the subject line
- State clearly: "I wish to cancel my Pure Pet Food subscription effective immediately"
- Address the envelope to Pure Pet Food at Unit 4 Chain Bar Road, Cleckheaton, BD19 3QF
- Send your letter by Royal Mail Special Delivery or Tracked 24
- This provides proof of posting and a delivery tracking number
- Retain your receipt and tracking reference
- Allow 5-7 working days for processing
- You should receive a cancellation confirmation email within this period
- If you do not receive confirmation within 7 working days, contact Pure Pet Food customer service with your tracking reference
Refunds and final payments after cancellation
Understanding refund entitlements ensures you recover any overpayment and avoid unexpected final charges.
Whether you are eligible for a refund
You are entitled to a refund if you cancel within 14 days of receiving your first order, provided you have not opened or used the food. This is your statutory cooling-off right under the Consumer Contracts Regulations 2013. If the food has been opened or your pet has consumed any of it, Pure Pet Food may decline the refund, as the product is no longer in saleable condition. After the 14-day period, no refund is due for food already delivered or payments already taken. However, if you have been charged for a future delivery that you cancelled before the charge was processed, that charge should not be applied and you may dispute it with your bank if necessary.
Processing your refund claim
To claim a refund within the 14-day cooling-off period, contact Pure Pet Food customer service immediately and provide your order number and reason for return. The company will provide return instructions, which typically involve shipping the unopened product back to their address. Return postage may be your responsibility unless the return is due to a company error. Once Pure Pet Food receives and inspects your returned product, they will process your refund to your original payment method within 14 days. Bank transfers typically appear within 5-10 working days after Pure Pet Food initiates the refund.
Disputing charges after cancellation
If Pure Pet Food charges your card after you have cancelled and submitted cancellation confirmation, you have the legal right to dispute the charge with your bank. Contact your bank or card provider immediately and provide your cancellation confirmation email as evidence. Your bank can reverse the charge within your dispute timeframe, typically 120 days from the transaction date. Yafee recommends reporting the unauthorised charge within 30 days to maximise your protection, though you have longer if needed.
What happens after your cancellation is confirmed
Once you cancel, several important things occur, and understanding the timeline helps you manage your pet's food supply without gaps.
Your account status and final delivery
Pure Pet Food will mark your account as cancelled, and no further deliveries or charges will be scheduled. If you have an active delivery already in transit, you will receive it as planned, and this will be your final order. You will not be charged for any deliveries after your cancellation date. Your account login will remain accessible for up to 30 days after cancellation, allowing you to download invoices or order history for your records.
Confirmation timeline
Online cancellation confirmations arrive within minutes; postal cancellations take 5-7 working days. Yafee advises checking your email (including spam and promotions folders) within 24 hours of cancelling. If you do not receive a confirmation email, log back into your account to verify that your subscription status shows as "Cancelled" or "Inactive". If your subscription still shows as active after 7 days, contact Pure Pet Food customer service with your cancellation confirmation reference.
Common cancellation mistakes and how to avoid them
Most cancellation issues arise from simple procedural oversights, and you can avoid them by following these key points carefully.
Assuming deletion means cancellation
Deleting the Pure Pet Food app or unsubscribing from marketing emails does not cancel your subscription. Your recurring payment continues unless you formally cancel through your account settings or by post. Always use the official cancellation process outlined above, not indirect methods.
Cancelling too close to your delivery date
If you cancel fewer than 48 hours before your scheduled delivery, Pure Pet Food may not process your cancellation in time and you may receive an unwanted order. Check your next delivery date before cancelling and submit your request at least 3 days in advance. If you are charged for an unwanted delivery, contact customer service immediately and request a refund or credit to your account.
Losing your confirmation documentation
Save and print your cancellation confirmation email as soon as you receive it. If a dispute arises later, this email is your proof that you cancelled on the date stated. Without it, proving your cancellation becomes difficult. Screenshot the confirmation on your phone as well for backup.
Not checking your cancellation deadline
If Pure Pet Food's terms require 30 days' notice at the end of your subscription cycle, cancelling mid-cycle may mean you are still charged for the full cycle. Read your contract terms carefully and cancel on or before the specified deadline to avoid this charge. Yafee recommends setting a calendar reminder 35 days before your next scheduled charge if you know you want to cancel.
Your consumer rights and escalation options
If Pure Pet Food refuses to cancel your subscription or disputes your refund claim, UK consumer law provides you with formal remedies and escalation routes.
Your statutory rights under UK law
The Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 give you absolute rights to cancel a subscription within 14 days of receiving your first order. After that initial period, your contract terms determine your cancellation rights, but Pure Pet Food cannot remove your right to cancel entirely. The company must honour a cancellation request made in accordance with their published terms. If they refuse without legal justification, they are in breach of the Consumer Contracts Regulations 2013.
Escalation through alternative dispute resolution
If Pure Pet Food refuses to cancel or process your refund, contact them in writing (by email or post) and give them 14 days to respond. Reference the Consumer Rights Act 2015 in your letter and state the specific action you require. If they do not respond satisfactorily, you can escalate your complaint through the Citizens Advice Consumer Service or your local trading standards office. Many traders are registered with Dispute Resolution Schemes such as the Alternative Dispute Resolution (ADR) Directive, which provides free, binding mediation.
Reporting to the financial conduct authority
If Pure Pet Food continues to charge your card after you have cancelled and they refuse to refund the charges, you can report the matter to the Financial Conduct Authority (FCA). The FCA regulates payment processors and can investigate whether the company is breaching payment regulations. File a complaint online at the FCA website or contact them by phone.
Comparison: when to keep or cancel your subscription
This table helps you decide whether cancelling Pure Pet Food makes financial and practical sense for your situation.
| Reason to keep | Reason to cancel |
|---|---|
| Your pet thrives on the food and has no digestive issues | Your pet shows allergic reactions or digestive problems |
| The cost fits your budget and is lower than competitors | You have found a cheaper alternative or need to reduce spending |
| Delivery convenience saves you time shopping | You prefer to control your buying schedule and don't want automatic charges |
| You appreciate the personalised nutrition profile | Your pet's needs have changed or you have switched vets' recommendations |
| No issues with billing or customer service | You have experienced billing errors or poor customer support |
Contacting Pure Pet Food and useful information
Use these details to reach Pure Pet Food for cancellation, refunds, or any account enquiry.
Postal address for cancellations and written enquiries
Pure Pet Food, Unit 4 Chain Bar Road, Cleckheaton, BD19 3QF, United Kingdom
Online account management
Log into your Pure Pet Food account at their website to access subscription settings, manage deliveries, and cancel online. Online cancellation is the fastest method and recommended for immediate action.
Yafee support for complex cancellations
If you encounter difficulties cancelling Pure Pet Food or need advice on your consumer rights, Yafee provides detailed guidance on subscription management and cancellation procedures. Yafee has helped thousands of consumers cancel subscriptions across multiple sectors and understand their legal position. Visit Yafee.com for templates, escalation advice, and specific guidance tailored to your situation. Yafee is your trusted resource for navigating subscription cancellations with confidence and legal backing.
Summary: your cancellation checklist
Complete the following steps to ensure your Pure Pet Food cancellation is processed smoothly and documented properly.
- Review your next delivery date and any upcoming charges in your account
- Choose your cancellation method: online account, app, or post
- Submit your cancellation request at least 3 days before your next scheduled delivery
- Save and screenshot your cancellation confirmation email immediately
- Verify your account status shows as "Cancelled" within 7 days
- Check that no further charges appear on your card after your final delivery
- If charged after cancellation, contact your bank to dispute the charge within 30 days
- Keep all documentation for 12 months in case of future disputes
Cancelling Pure Pet Food is a straightforward process when you follow the correct legal and procedural steps. You have robust consumer rights under UK law, and Pure Pet Food must honour your cancellation request if you submit it in accordance with their terms. Whether you cancel online, through the app, or by post, ensure you retain confirmation and verify that your subscription status has changed. Yafee remains here to support you with further guidance on subscription management and consumer rights if you need it.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
Similar cancellation services
Ready to cancel Pure Pet Food?
Join over 30,000 users who already trust us.