How to cancel Horse and Country and reclaim your money within 14 days

Why cancel Horse and Country and understand your legal position

Horse and Country is a specialist streaming service delivering equestrian content to UK subscribers, including live competitions, training programmes, and documentaries centred on show jumping, dressage, and eventing disciplines. When you subscribe, you enter a binding contract that creates specific obligations for both you and the company, including your statutory right to cancel within a defined period and claim a refund.

Your position as a subscriber is protected by the Consumer Rights Act 2015, which establishes clear rules about cancellation, automatic renewal, and refund eligibility. Understanding these protections means you can cancel confidently and recover money you are owed. Yafee specialises in helping consumers navigate these legal frameworks and execute cancellations properly, ensuring you do not lose funds to avoidable procedural errors.

Your legal position under the consumer rights act 2015

The Consumer Rights Act 2015 grants you a 14-day cooling-off period from the date you subscribe to Horse and Country. During this window, you can cancel without providing a reason and reclaim your full subscription fee, provided the contract has not been fully performed at your express request. This statutory right applies regardless of whether you have actually used the service or watched any content.

After the 14-day period expires, your right to a refund depends entirely on the terms and conditions Horse and Country has published. Nevertheless, if the company fails to provide clear cancellation instructions or uses dark patterns to obstruct your exit, you retain consumer protection remedies. Yafee recommends you check your confirmation email immediately for the exact cancellation deadline and any specific instructions your provider has given you.

Automatic renewal and your cancellation rights

UK regulations require Horse and Country to obtain your explicit consent before charging you for automatic renewal. The company must provide an easy, accessible cancellation mechanism that mirrors the simplicity of your sign-up process. If you subscribed online, you must be able to cancel online; if you signed up via an app, the app must offer in-app cancellation. This requirement is non-negotiable under UK consumer law.

If Horse and Country does not provide these cancellation routes or makes cancellation unreasonably difficult, you have grounds to dispute charges and request refunds. Yafee's experience shows that many services initially resist refunds but comply quickly once you reference the Consumer Rights Act 2015 and cite the relevant enforcement body, the Competition and Markets Authority (CMA).

Horse and Country subscription pricing and billing structure

Your subscription plan directly affects your notice period, refund eligibility, and cancellation deadline.

Current subscription tiers and costs

Why your plan choice affects cancellation and refund outcomes

The monthly plan offers maximum flexibility because you renew every 30 days, allowing you to cancel at any point without losing a large payment. Conversely, the annual plan requires advance payment of £69.99, which means cancelling after the 14-day cooling-off window may result in no refund unless Horse and Country has failed to deliver the contracted service.

If you subscribed using a free trial, you must cancel before the trial period ends to avoid your payment card being charged. The exact trial length varies, but Yafee advises you set a phone reminder for two days before the trial deadline to ensure you cancel in time if you decide not to continue.

When you should cancel Horse and Country

Identifying the right cancellation moment protects your money and ensures you exercise your legal rights within the deadline.

Cancel immediately if you are within the 14-day cooling-off period

If you subscribed fewer than 14 days ago, cancel now. The Consumer Rights Act 2015 guarantees you a full refund regardless of service usage, so you lose nothing by acting quickly. Yafee recommends you gather your subscription confirmation email and access your account details before starting the cancellation process.

Cancel before your next billing date to avoid additional charges

If you are past the 14-day window but want to end your subscription, cancel at least three to five days before your next billing date. This buffer gives Horse and Country time to process your cancellation and prevents accidental double-charging. Check your confirmation email or account dashboard for your exact renewal date.

Cancel if the service no longer meets your needs

Horse and Country content may not align with your interests over time. If you no longer use the service or find the library insufficient, cancellation frees funds for alternative streaming platforms. Yafee notes that monthly subscribers can cancel after just one month without penalty, making Horse and Country a low-risk trial.

How to cancel Horse and Country step-by-step

Horse and Country allows cancellation via multiple routes; the method you use depends on how you subscribed.

Step 1: access your account and locate the cancellation option

1. Visit the Horse and Country website or open the Horse and Country mobile app on your device.
2. Log in using your registered email address and password.
3. Navigate to your Account Settings or Subscription Management section, typically found in a menu labelled "Settings," "My Account," or "Manage Subscription."
4. Look for a button or link labelled "Cancel Subscription," "End Membership," or "Manage Billing."
   • If you subscribed via the website, cancel via the website.
   • If you subscribed via the mobile app, cancel via the same app.
   • If you cannot locate the cancellation option, proceed to Step 3 and contact Horse and Country support directly.

Step 2: confirm your cancellation details and proceed

1. Review the information displayed on the cancellation screen, including your current billing date and the final date of your access.
2. Horse and Country may display a retention offer (discount, extended trial, or alternative plan). Decline this offer if you are certain you want to cancel.
3. Click the "Confirm Cancellation" or "End Subscription" button.
4. Horse and Country will display a confirmation message and send you a cancellation confirmation email within minutes.
   • Save this email as proof of cancellation.
   • Note the cancellation reference number if one is provided.
   • Verify the cancellation effective date to ensure you understand when your access ends.

Step 3: contact Horse and Country support if online cancellation fails

1. If the website or app does not display a cancellation option, or if the cancellation process fails, contact Horse and Country support directly.
2. Use the support contact details from the Horse and Country website, typically an email address or contact form.
3. Send a clear email stating you want to cancel your subscription, including your account email address and subscription ID (found on your confirmation email or invoice).
   • Example: "I wish to cancel my Horse and Country subscription effective immediately. My account email is [your email] and my subscription ID is [ID number]. Please confirm cancellation in writing and provide a reference number."
4. Request written confirmation of cancellation, including the cancellation date and any applicable refund.
5. Keep this email and Horse and Country's response for your records.

Step 4: verify your cancellation has been processed

1. Check your email inbox (and spam folder) for a confirmation email from Horse and Country within 24 hours of submitting your cancellation request.
2. Log back into your account and confirm that the subscription is no longer listed as active.
3. Monitor your payment card or bank account to ensure no further charges occur after your stated cancellation date.
4. If a charge appears after cancellation, raise a dispute with your bank or payment provider immediately (see "If Horse and Country refuses to cancel or refund" section below).

Refunds and what to expect after cancellation

Your refund eligibility depends on when you cancel and whether the contract has been fully performed.

Refunds within the 14-day cooling-off period

If you cancel within 14 days of subscription, the Consumer Rights Act 2015 entitles you to a full refund of your subscription fee. Horse and Country must process this refund within 14 days of receiving your cancellation request. Refunds are returned to your original payment method (credit card, debit card, PayPal, etc.), and your bank may take an additional 3-5 working days to credit the funds to your account.

Yafee advises you track the refund timeline. If 14 days pass without a refund credit, contact Horse and Country again, quoting your cancellation reference number and the Consumer Rights Act 2015.

Refunds after the 14-day period

Once the 14-day cooling-off period ends, your right to a refund depends on Horse and Country's published terms and conditions. In most cases, cancellation after this window means no refund for the current billing period. Nevertheless, you remain entitled to a refund if the company has breached its contract-for example, if the streaming service is unavailable for extended periods or if Horse and Country fails to deliver the advertised content.

Furthermore, if Horse and Country has not provided clear, accessible cancellation instructions, you may still claim a refund under consumer protection law, regardless of the 14-day deadline. Yafee recommends you document the absence of cancellation information as evidence if you dispute the charge with your bank.

What happens after your cancellation takes effect

Your access to Horse and Country content ends on the cancellation effective date stated in your confirmation email. You will no longer be able to log in or stream content after that date. Your account data (watchlist, settings, payment information) may remain stored for a period, but you should assume all access is lost immediately upon cancellation.

If you change your mind, you can resubscribe at any time. Your new subscription will be treated as a separate contract with a fresh 14-day cooling-off period, and Yafee notes that new subscriber promotions may be available if you rejoin within a set timeframe.

If Horse and Country refuses to cancel or refund you

A small number of subscribers encounter resistance when attempting to cancel or claim refunds; you have legal recourse in these situations.

Document everything and escalate to Horse and Country management

1. Collect all cancellation emails, confirmation messages, and payment records into a single folder or document.
2. Send a formal letter or email to Horse and Country's customer service team, citing the Consumer Rights Act 2015 and stating your legal right to cancel and obtain a refund.
   • Reference the specific section of your contract or terms and conditions that governs cancellation.
   • Include your subscription ID, account email, and the date you submitted your cancellation request.
   • Request a response within 7 days.
3. If Horse and Country does not respond or refuses your refund, escalate to the company's complaints procedure, typically outlined in the terms and conditions or on their website.

Escalate to the competition and markets authority

If Horse and Country fails to honour your cancellation or refund after escalation, you can lodge a complaint with the Competition and Markets Authority (CMA), the UK's primary consumer protection body. The CMA enforces the Consumer Rights Act 2015 and can investigate breaches of automatic renewal obligations and cancellation rights.

You can file a complaint via the CMA's Citizens Advice Consumer Service website or by contacting them directly. Yafee recommends you include all documentation of your cancellation attempts and Horse and Country's response (or lack thereof) in your complaint.

Dispute the charge with your bank or payment provider

1. If Horse and Country has charged you after your cancellation date, or if you remain within the 14-day cooling-off period and the company refuses to refund, contact your bank or payment provider immediately.
2. Request a chargeback or dispute for the unwanted charge, citing the Consumer Rights Act 2015 and your cancellation request date.
3. Your bank will investigate and, in most cases, will reverse the charge if you provide evidence of your cancellation request (email, screenshot, reference number).
4. This process typically takes 10-20 working days, and your bank will credit your account once the dispute is resolved in your favour.

Common mistakes to avoid when cancelling Horse and Country

You are not alone if you have delayed cancellation or overlooked a deadline; thousands of consumers cancel streaming services each year and encounter preventable errors. The good news is that awareness prevents these mistakes entirely.

Mistake 1: forgetting your 14-day cooling-off deadline

The Consumer Rights Act 2015 creates a fixed 14-day window from your subscription date, not from your first login or first use. If you miss this deadline and later decide to cancel outside the cooling-off period, you lose the automatic right to a refund. Yafee advises you set a phone reminder for day 10 after subscription, giving you a 4-day buffer to cancel if you are unhappy with the service.

Mistake 2: cancelling without saving your confirmation

If you cancel online and fail to save the confirmation email or screenshot the reference number, you have no proof of cancellation if Horse and Country later disputes your request. Always retain cancellation confirmation emails and note the reference number provided. This documentation is essential if you need to escalate a dispute to your bank or the CMA.

Mistake 3: assuming cancellation has taken effect without verification

Submitting a cancellation request does not guarantee the company has processed it. System delays, email errors, or account mismatches can prevent cancellation from being recorded. Verify by logging in 24 hours after your request and confirming your subscription no longer appears active. Monitor your payment card for any charges on or after your stated cancellation effective date.

Mistake 4: cancelling too late in your billing cycle

If you cancel within days of your renewal date, Horse and Country may process the next charge before processing your cancellation. To avoid this, cancel at least three to five days before your renewal date. Check your confirmation email or account dashboard for your exact renewal date and work backwards from there.

Summary table: Horse and Country cancellation at a glance

Contact information and next steps

If you are ready to cancel, gather your Horse and Country account email and subscription ID (found on your confirmation email or invoice), then follow the steps outlined above. If you encounter any resistance or need guidance, Yafee has helped thousands of consumers cancel unwanted subscriptions and recover refunds by grounding their claims in the Consumer Rights Act 2015 and other UK consumer protection law.

For support during the cancellation process, Yafee recommends you document every step, save all communications with Horse and Country, and do not hesitate to escalate to the CMA if the company fails to honour your legal right to cancel. You are protected by law; exercising that protection confidently ensures you reclaim your money and end your subscription without further liability.