Yafee is an independent certified electronic mail service. We are neither affiliated with, nor partners of, nor mandated by Flo Premium, whose name is mentioned solely to identify the recipient of your letter. The trademarks and logos cited belong to their respective owners.
Unlimited Yafee Premium: promotional offer at £0.79 for 48h, then £43.12 per month with no commitment
SLMDJTAC
Over 30,000 users trust us
Cancel your subscription
Flo Premium in 2 minutes
A 100% personalised cancellation letter, legally compliant and sent by registered mail with acknowledgement of receipt.
GDPR compliant
Your data is secureFast & effective
Processed within 24hResults guaranteed
Refund if refused48h satisfaction-or-refund guarantee
1Letter type
2Your details
3Payment
100% secure payment
They already cancelled Flo Premium
Join thousands of satisfied users
SLMDJTAC30K
over 30,000users trust us
How does it work?
Cancel your Flo Premium subscription with zero hassle
1
Fill in the form
Give us your details and those of your Flo Premium subscription.
2
We write your letter
Our team drafts a 100% personalised, legally compliant cancellation letter.
3
We send it for you
Sent by registered mail with acknowledgement to Flo Premium. Nothing else for you to do.
Legal and compliant
Our letters follow consumer law and GDPR.
Fast
Your letter is sent within 24 business hours.
Real-time tracking
Follow your request from your personal space.
Results guaranteed
Full refund if Flo Premium refuses your cancellation.
Frequently asked questions
Cancel Flo Premium: Your Step-by-Step Guide
How to cancel Flo Premium and stop recurring charges in the UK
What is Flo Premium and why cancellation matters
Flo Premium is a subscription-based women's health and cycle-tracking application operated by Flo Health UK Limited. The service uses artificial intelligence and medical expertise to monitor over 70 health symptoms and indicators, helping you track your menstrual cycle, predict ovulation windows, and access personalised health insights without advertisements.
Many UK users upgrade from Flo's free version to Premium expecting to use advanced features regularly. After several months, you may realise the premium functions do not justify the ongoing cost, or your health circumstances have changed. Cancelling promptly prevents unnecessary recurring charges and protects your financial position under the Consumer Rights Act 2015.
Yafee specialises in helping consumers understand their cancellation rights and execute them correctly. This guide walks you through every step required to cancel Flo Premium, explains what happens to your data, and clarifies your legal entitlements if the company refuses or delays your request.
Common reasons to cancel Flo Premium
You might cancel because your cycle patterns have become predictable and no longer require detailed tracking. You may be switching to a competing health app that better serves your needs. Some users cancel after completing fertility planning or conception goals. Others simply want to reduce their monthly subscription commitments and revert to free alternatives.
What happens to your health data after cancellation
When you cancel, your Premium subscription access terminates at the end of your current billing period. Your historical health data typically remains stored in the app, and you retain access to Flo's basic free version. However, you lose access to premium analytics, detailed health reports, and expert content libraries. Before cancelling, download or export your complete health records if you wish to preserve them outside the app.
Understanding Flo premium's pricing and billing structure
Your subscription type directly affects your cancellation deadline and potential refund eligibility under UK consumer law.
Flo Premium subscription plans and costs
Flo offers three main subscription options. The table below shows current pricing, billing cycles, and notice periods required for valid cancellation:
| Subscription type | Billing cycle | Cost (GBP) | Cancellation notice period |
|---|---|---|---|
| Monthly Premium | Every month | £9.99 per month | Before next billing date |
| Annual Premium | Once per year | £39.99 per year | Before renewal date |
| Promotional offer | Variable (usually 1-3 months) | Discounted (often £0.99 or free) | Check your confirmation email |
Key billing facts you must know before cancelling
Flo regularly runs promotional campaigns offering heavily discounted first billing periods. These introductory rates automatically convert to standard pricing after the promotional window closes, which frequently surprises subscribers when they see a substantially higher charge appear. Check your order confirmation email and subscription settings to identify which plan you're on and precisely when your next charge will process.
Annual plans require a larger upfront payment but deliver savings compared to monthly billing. However, if you cancel mid-year, you may qualify for a partial refund under the Consumer Rights Act 2015, depending on when you subscribed and the specific circumstances of your purchase. Yafee recommends reviewing your billing history before initiating cancellation to understand your exact payment schedule.
Your legal rights and refund entitlements under UK consumer law
UK consumer protection law grants you specific rights when cancelling digital subscriptions, regardless of Flo's internal policies.
What the consumer rights act 2015 guarantees you
The Consumer Rights Act 2015 is the primary UK legislation protecting you when you purchase digital services. Under this act, you have the right to cancel any distance contract (including app subscriptions) within 14 days of purchase, provided you notify the trader in writing before the 14-day window closes. This cooling-off period applies even if you've already used the service.
After the 14-day period expires, you may still cancel at any time, but Flo can charge you for the service you've already consumed up to your cancellation date. This is the key distinction: early cancellation outside the cooling-off window does not automatically entitle you to a refund, though you remain entitled to stop future charges.
Your legal position when cancelling Flo Premium
You have the right to cancel your subscription at any time by providing written notice to Flo Health UK Limited. In accordance with the Consumer Rights Act 2015, you must submit your cancellation request at least 7 to 14 days before your next scheduled billing date to prevent the next charge from processing. If Flo charges you after you've submitted a valid cancellation, you can dispute the charge with your payment provider and request a refund. The Financial Conduct Authority (FCA) and Citizens Advice are your escalation routes if Flo refuses to honour a valid cancellation or processes charges after you've notified them to stop.
How to cancel Flo Premium: step-by-step instructions
Flo permits cancellation through three distinct methods: in-app, via the website, or by post. Choose the method that provides the clearest audit trail for your records.
Cancelling through the Flo app (iOS and android)
Cancelling via the app is the quickest method and generates an immediate digital confirmation. Follow these steps:
- Open the Flo app on your device and sign in to your account.
- Tap the profile icon in the bottom-right corner of the screen.
- Select "Settings" from the menu that appears.
- Navigate to your subscription settings.
- Tap "Subscription" or "Premium" (the label varies by device and app version).
- You will see your active subscription plan and next billing date displayed.
- Select "Manage Subscription" or "Edit Plan".
- This opens your subscription management interface.
- You may be directed to your device's app store (Apple App Store or Google Play) to complete the cancellation.
- Tap "Cancel subscription" or "Unsubscribe".
- The app will ask you to confirm your cancellation and may display a retention offer.
- Confirm that you wish to cancel, then tap the final confirmation button.
- Verify your cancellation immediately.
- Return to your subscription settings and confirm the status shows "Cancelled" or "Will expire on [date]".
- Screenshot this confirmation for your records.
- Check your email within 10 minutes for a cancellation confirmation message from Flo.
Cancelling through the Flo website
Cancelling via the web browser creates a detailed record within your account dashboard. Use this method if you prefer a non-app alternative:
- Visit the official Flo website and log in to your account.
- Navigate to your account settings or profile page.
- Look for the "Subscription" or "Billing" section.
- Click "Manage Subscription".
- This displays your active subscription plan, next billing date, and renewal amount.
- You will see a "Cancel" or "Downgrade" button.
- Click "Cancel Premium" or the equivalent option.
- Flo will ask you to confirm your cancellation.
- You may receive a retention offer or discount code.
- Select the option confirming you want to proceed with cancellation.
- Confirm your cancellation one final time.
- Click the final "Confirm cancellation" button when prompted.
- The page should display a success message and a cancellation reference number.
- Save a copy of your cancellation confirmation.
- Screenshot the success page showing your cancellation reference.
- Copy and paste the reference number into a document with the date and time.
- Check your email for a written confirmation within 10 minutes.
Cancelling by post (for maximum legal protection)
Posting a written cancellation request provides the strongest legal evidence under the Consumer Rights Act 2015. This method is essential if you suspect Flo may later deny receipt of your cancellation or dispute your claim:
- Prepare a formal cancellation letter.
- Write a clear, one-paragraph letter stating: "I hereby cancel my Flo Premium subscription effective immediately. My account email is [your email]. My subscription type is [Monthly/Annual]. Please confirm receipt and the date my subscription ends."
- Include the date you are writing the letter.
- Sign the letter with your full name.
- Address your letter to Flo Health UK Limited.
- The cancellation address is: Flo Health UK Limited, Unit 2, Holton House, Grange Road, Kew, Richmond, Surrey TW9 4BY, United Kingdom.
- Use a Royal Mail Special Delivery service to ensure proof of postage and a tracked delivery confirmation.
- Post your cancellation letter.
- Visit a Royal Mail post office and request Special Delivery Guaranteed by 9am.
- Request a proof of postage receipt showing the date and time.
- Keep this receipt in a safe location.
- Wait for Flo's written response.
- Flo should respond within 14 days acknowledging receipt and confirming your cancellation date.
- If you do not receive a response within 21 days, assume the cancellation was processed on the date shown on your proof of postage.
Timeline: when your cancellation takes effect
Understanding when your Premium access actually stops is critical to avoiding unexpected charges.
Key cancellation dates and what they mean
When you cancel through the app or website, Flo typically terminates your Premium access at the end of your current billing period. For example, if you pay monthly on the 15th of each month and cancel on the 1st, your Premium access continues until the 15th, and no charge processes on that date. This is called "end of billing cycle" cancellation.
You remain able to use Flo's free version and access your historical data after your Premium expires. Some users incorrectly believe they lose access to the entire app after cancellation. Conversely, you lose access to premium features such as unlimited health library browsing, expert content, and advanced analytics.
If you cancel via post, the cancellation takes effect on the date Flo receives your letter, not the date you posted it. This is why Yafee recommends using Special Delivery: it provides undisputed evidence of when Flo received your request.
Refund eligibility and disputing unwanted charges
Your refund entitlement depends on whether you cancel within or outside the Consumer Rights Act 2015's 14-day cooling-off period.
Refunds within the 14-day cooling-off period
If you purchased Flo Premium fewer than 14 days ago and you notify Flo in writing that you wish to cancel, you are entitled to a full refund under the Consumer Rights Act 2015. This applies even if you have already used the Premium features substantially. Yafee advises acting quickly: the 14-day window closes on the 14th calendar day after your purchase, not 14 business days.
To claim a refund within this period, send a written cancellation request (via email, in-app messaging, or post) stating: "I am cancelling my Flo Premium subscription within the 14-day cooling-off period and request a full refund of [amount paid]. I purchased this subscription on [purchase date]." Flo must process your refund within 14 days of receiving your cancellation.
Refunds outside the 14-day period
Once 14 days have passed since your purchase, Flo is no longer obligated to refund you for the billing period you've already consumed. However, you can cancel to prevent future charges. If you are charged again after submitting a valid cancellation, you can dispute that charge with your bank or payment provider and request a chargeback.
Contact your bank or credit card issuer immediately if you see a charge from Flo after cancelling. Provide your cancellation confirmation (screenshot, email, or proof of postage) as evidence. Most payment providers will reverse the charge within 5 to 10 business days if you demonstrate that you cancelled before the charge processed.
Disputing a charge that shouldn't have processed
If Flo processes a charge after you've cancelled, follow this escalation process:
- Contact Flo's customer support team first.
- Email [email protected] or use the in-app messaging feature.
- Attach your cancellation confirmation (screenshot, email receipt, or proof of postage).
- Request a refund and provide the date of the erroneous charge.
- Allow Flo five business days to respond and process the refund.
- If Flo does not respond or refuses to refund, contact your payment provider.
- Call your bank or credit card company and file a dispute.
- Explain that you cancelled your subscription but were charged again.
- Provide your cancellation proof to the payment provider's dispute team.
- Your bank will investigate and typically reverse the charge within 10 business days.
- If the dispute remains unresolved, escalate to Citizens Advice or the Financial Conduct Authority.
- Citizens Advice provides free guidance on consumer disputes and can facilitate complaints.
- The FCA oversees financial services providers and payment processors in the UK.
- Both organisations will investigate Flo's billing practices if you submit a formal complaint.
What happens after your cancellation: the next steps
Cancellation is only the beginning. Taking action immediately after confirms everything is in place and prevents billing surprises.
Verifying your cancellation has taken effect
Within 24 hours of cancelling, log back into your Flo account and check your subscription status. It should display either "Cancelled", "Will expire on [date]", or "You are no longer subscribed to Premium". If it still shows an active subscription, repeat the cancellation process immediately.
Monitor your next scheduled billing date closely. If you cancelled a monthly subscription on the 5th and your billing date is the 20th, check your bank on the 20th to confirm no charge was processed. If a charge appears, contact Flo's support team and your payment provider on the same day.
Protecting your health data before losing Premium access
Before your Premium access expires, export or download your complete health records if Flo permits this feature. Take screenshots of your cycle data, symptom logs, and health insights you wish to preserve. Some users forward this data to their GP or retain it for future reference. Once your Premium subscription ends, advanced analytics may no longer be available in your account.
Monitoring for unexpected charges
Set a calendar reminder for your next scheduled billing date. Check your bank statement or app on that date to confirm Flo does not attempt to charge you again. If an unexpected charge appears after you've cancelled, contact Yafee for guidance on disputing it through your payment provider or the FCA.
Common cancellation mistakes and how to avoid them
Most cancellation problems are preventable. These four mistakes account for the majority of disputes:
Mistake 1: confusing "downgrade" with "cancel"
Flo permits you to downgrade from Annual to Monthly, which does not cancel your subscription but changes your billing frequency. Downgrading still results in future charges. If you see a "Downgrade" button instead of "Cancel", you are in the wrong menu. Navigate to "Manage Subscription" and select the option explicitly labelled "Cancel Premium" or "Unsubscribe".
Mistake 2: not cancelling before your renewal date
If you cancel on the day after your annual renewal, Flo has already charged you for the entire year, and you are outside the 14-day cooling-off window. This makes refunds difficult. Cancel at least seven days before your next billing date to ensure the charge never processes. Check your confirmation email to identify your exact renewal date, then set a phone reminder for one week prior.
Mistake 3: cancelling through the wrong payment method
If you subscribed through Apple App Store, you must cancel through Apple's Subscription Management page, not through Flo's website. Similarly, Google Play subscriptions require cancellation through Google Play, not the Flo app. Cancelling in the wrong location may fail silently, leaving your subscription active. Verify where you originally subscribed (check your email receipt) and cancel through that platform.
Mistake 4: not keeping cancellation confirmation
Screenshots, email confirmations, and proof of postage are your legal evidence if Flo later disputes your cancellation or processes an unwanted charge. Save all cancellation confirmations to a folder on your device or in your email. If a dispute arises weeks or months later, you have proof of when and how you cancelled.
Cancellation checklist: ensure you have completed all steps
Before considering your cancellation complete, verify each item on this checklist:
| Action | Completed | Notes |
|---|---|---|
| Identified your subscription type (Monthly/Annual) | Yes / No | Check your confirmation email |
| Noted your next billing date | Yes / No | Visible in app or website subscription settings |
| Submitted cancellation request (app, web, or post) | Yes / No | Use the most reliable method available |
| Received cancellation confirmation | Yes / No | Screenshot or email receipt saved |
| Verified cancellation in account settings | Yes / No | Status should display "Cancelled" or "Will expire on" |
| Set phone reminder for billing date (to monitor for charges) | Yes / No | Check bank statement on that date |
Why consumers choose to cancel: comparison of Flo Premium versus free alternatives
Understanding your alternatives helps confirm cancellation is the right choice for your needs.
| Feature | Flo Premium (£9.99/month) | Flo Free | Alternative apps (Clue, Eve, Period Tracker) |
|---|---|---|---|
| Basic cycle tracking | Yes | Yes | Yes |
| Ovulation prediction | Yes (advanced) | Yes (basic) | Yes (varies) |
| Symptom logging | 70+ symptoms | 5-10 symptoms | 20-50 symptoms |
| Health library and expert content | Unlimited access | Limited | Limited or paywall |
| Ad-free experience | Yes | No | Varies |
| Cost | £9.99-£39.99/year | Free | Free or £4.99-£9.99/month |
If you find Flo's free version meets your tracking needs, cancelling Premium is justified. Yafee has helped thousands of consumers cancel subscriptions they no longer value, freeing up money for essential expenses. Your decision to cancel is valid if the premium features no longer serve your health needs.
Contacting Flo health UK limited to cancel by post
If you prefer written cancellation or have received no response to in-app or online requests, send your cancellation letter via Royal Mail Special Delivery to this address:
Flo Health UK Limited
Unit 2, Holton House
Grange Road
Kew, Richmond
Surrey TW9 4BY
United Kingdom
Include the following information in your letter:
- Your full name and date of birth
- The email address associated with your Flo account
- Your subscription type (Monthly or Annual)
- The date you wish the cancellation to take effect
- A statement that you are cancelling under the Consumer Rights Act 2015 if within 14 days of purchase
Post your letter via Royal Mail Special Delivery Guaranteed by 9am. Request a proof of postage receipt. Flo must acknowledge receipt and confirm your cancellation date within 14 days.
Summary: your path to cancelling Flo Premium
Cancelling Flo Premium is straightforward when you follow the correct procedure and maintain clear documentation. You have the legal right under the Consumer Rights Act 2015 to cancel at any time, and you are entitled to a full refund if you cancel within 14 days of purchase. After 14 days, you can still cancel to prevent future charges, though refunds are no longer automatic.
Choose your cancellation method based on the evidence you want to preserve: the app or website for speed, or Royal Mail Special Delivery for maximum legal certainty. Verify your cancellation immediately by checking your account settings and monitoring your bank statement on your next scheduled billing date. If Flo processes a charge after you've cancelled, dispute it with your payment provider or escalate to Citizens Advice and the Financial Conduct Authority.
Yafee specialises in guiding UK consumers through subscription cancellations and protecting their financial rights. Whether you are cancelling Flo Premium, a gym membership, or a streaming service, our contract law experts ensure you understand your legal position and execute cancellation with confidence. Yafee has helped thousands of consumers cancel subscriptions safely and reclaim control of their spending. Visit Yafee today to access templates, timelines, and direct guidance on cancelling any subscription service in the United Kingdom.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
Similar cancellation services
Ready to cancel Flo Premium?
Join over 30,000 users who already trust us.