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Frequently asked questions
Cancel Amazon FreeTime: The Right Way
How to cancel Amazon kids+ and stop paying for children's content you are not using
Why parents cancel Amazon kids+ and what the subscription costs you
Amazon Kids+ (formerly Amazon FreeTime) offers unlimited access to books, apps, games, and videos for children aged 3 to 12. In practice, many parents discover their children engage with only a fraction of the available content whilst monthly charges accumulate relentlessly.
You pay between £1.99 and £7.99 every month, depending on your subscription tier and Prime membership status. Over twelve months, this amounts to £23.88 to £95.88 leaving your account. That money could fund museum memberships, support local libraries, or purchase educational applications outright. Yafee has tracked thousands of parents realising they subsidise content their children abandoned after the first week.
The financial impact compounds the longer you delay. If you have already paid for three months and remain undecided, you have spent between £5.97 and £23.97 on diminishing value. Subscription services profit from inertia; you forget to cancel, the charge repeats, and Amazon retains your money through passive acceptance. This is why taking deliberate action matters.
Understanding the true cost of Amazon kids+
Breaking down your actual expenditure across subscription types helps you make an informed decision about whether to continue or cancel.
| Subscription type | Monthly cost | Annual cost | Best for |
|---|---|---|---|
| Single child (Prime member) | £1.99 | £23.88 | Prime members with one child profile |
| Single child (non-Prime) | £3.99 | £47.88 | Non-Prime households with one profile |
| Family plan (Prime member) | £3.99 | £47.88 | Most cost-effective for multiple children |
| Family plan (non-Prime) | £7.99 | £95.88 | Non-Prime households with four child profiles |
| Free trial (if eligible) | £0.00 | £0.00 | First month; paid subscription begins thereafter |
When you should cancel Amazon kids+
You should cancel immediately if your children have not engaged with the app in four weeks, if you have identified free alternatives through your local library service, or if you are reviewing household subscriptions to reduce spending. Cancel before your next billing date to prevent unnecessary charges.
Furthermore, if you are paying for Amazon Kids+ alongside other streaming services such as Netflix Kids, Disney+, or NOW TV, you are duplicating content access. Calculate your total children's entertainment spending; many families discover they pay £20 to £30 monthly across multiple platforms. Yafee recommends consolidating to one or two services that genuinely align with your children's interests.
Your legal position and consumer rights under UK law
Your right to cancel Amazon Kids+ is protected by UK consumer legislation. This section explains the framework that supports your cancellation and what you can expect from Amazon.
Consumer rights under the consumer rights act 2015
The Consumer Rights Act 2015 grants you the right to cancel a subscription service within 14 days of purchase, provided you have not already accessed or downloaded substantial portions of the content. This is your statutory "cooling-off period". If Amazon has already charged you, you are entitled to a full refund of that charge within 14 days, minus any content you have consumed.
Beyond the 14-day window, you retain the right to cancel at any time. However, Amazon may lawfully charge you up to and including your next billing date. The key principle: you must provide clear notice of cancellation, and Amazon must honour that notice. If they continue charging after you have submitted a valid cancellation request, they breach the Consumer Rights Act 2015 and the Unfair Terms in Consumer Contracts Regulations 1999.
Your legal position
You have the unambiguous right to cancel Amazon Kids+ without penalty or justification. Amazon cannot require you to provide a reason. If you cancel in writing and Amazon continues to charge you, you can escalate this to the Financial Conduct Authority (FCA) or your local Citizens Advice Consumer Service. Yafee advises documenting your cancellation submission (screenshot or confirmation email) as proof of your request date.
Cancellation methods available to you
You can cancel Amazon Kids+ through multiple channels, each with distinct procedural steps. Choose the method that suits your circumstances and creates a clear audit trail.
Cancel through the Amazon website or mobile app
This is the quickest and most transparent method. You receive immediate confirmation and can take a screenshot for your records.
- Log in to your Amazon account using your email and password.
- Navigate to "Account and Lists" (top right of the Amazon website or app menu).
- Select "Your Account" and then "Subscriptions and Memberships".
- Locate "Amazon Kids+" in your active subscriptions list.
- Click or tap "Cancel subscription" next to Amazon Kids+.
- Review the cancellation summary, which will confirm your final charge date.
- Confirm cancellation by clicking "Cancel Subscription" again.
- Take a screenshot of the confirmation page showing the cancellation date and your account details.
Cancel by telephone
If you prefer to speak with an Amazon representative, you can cancel by phone. This method creates a verbal record and may be appropriate if you encounter technical issues online.
- Call Amazon Customer Service on 0344 800 8200 (UK number).
- State clearly that you wish to cancel your Amazon Kids+ subscription.
- Provide your account email address and the associated phone number or payment method ending digits.
- The representative will confirm your cancellation in real time and provide you with a reference number.
- Ask for the representative's name and the reference number, then note these details in an email to yourself for your records.
Cancel by post
Postal cancellation is the slowest method but creates an indisputable paper trail. Use this approach if you believe Amazon has failed to process a digital cancellation.
- Write a letter on headed paper (or plain paper with your full name and address) stating:
- Your full name and address
- Your Amazon account email address
- Your account reference number (found in "Your Account" settings)
- The words: "I hereby request to cancel my Amazon Kids+ subscription, effective immediately. Please cease all billing and confirm this cancellation in writing within 14 days."
- The date of your letter
- Your signature
- Send this letter by tracked Royal Mail or Special Delivery to:
- Amazon Customer Service, 410 Terry Avenue North, Seattle, WA 98109, USA
- Alternatively, send to the UK address: Amazon EU S.a.r.L., 410 Terry Avenue North, Seattle, WA 98109, USA (confirm the current UK postal address on the Amazon contact page before sending)
- Keep your proof of postage and a photocopy of your letter.
- Allow 14 to 21 days for Amazon to process your cancellation and send written confirmation.
Timeline and what happens after you cancel
Understanding the cancellation timeline prevents confusion about when your access ends and when charges cease. This section clarifies the sequence of events after you submit your request.
Immediate effects of cancellation
When you cancel Amazon Kids+ through the app, website, or by phone, Amazon typically processes your request within 24 to 48 hours. Your children retain access to the content until your current billing cycle ends. You will not be charged again after that final billing date. Amazon will send a confirmation email to your registered account address within 24 hours, confirming the cancellation effective date and your final charge.
Access after cancellation
Your children can continue to use Amazon Kids+ features until your paid subscription period expires. For example, if you cancel on 15 March and your next billing date is 30 March, access continues until 30 March. On 31 March, the app will no longer grant access to premium content, though any content your children have downloaded locally may remain on their device until you manually delete it.
Reactivation and future charges
You can reactivate Amazon Kids+ at any time by logging back into your Amazon account and selecting "Reactivate" from the Subscriptions and Memberships page. Reactivation triggers an immediate charge at the current subscription rate. Yafee recommends waiting at least 30 days before reactivating if you are uncertain, as this allows you to test whether your family truly needs the service.
Refunds and what you can recover
Your entitlement to a refund depends on when you submit your cancellation request. This section explains the refund rules and how to pursue one if Amazon has wrongly retained your money.
Refunds within the 14-day cooling-off period
If you cancel within 14 days of your initial purchase or of any renewal charge, you are entitled to a full refund of that charge. This applies even if you have accessed some content, provided you have not downloaded or streamed the majority of the service. Submit your cancellation request and, in the same communication, state: "I request a refund of my most recent charge under the Consumer Rights Act 2015, as I am cancelling within the statutory cooling-off period."
Refunds after 14 days
Once the 14-day period expires, Amazon will not refund charges already incurred. However, you can cancel to prevent future charges. If you have been charged for a month and you cancel on day 25 of that month, you have forfeited that month's payment but will not be charged again.
Pursuing a refund if Amazon refuses
If Amazon declines to refund you despite your 14-day cancellation request, follow these steps:
- Email Amazon Customer Service (using your account contact form on the Amazon website) with the subject line: "Dispute: Refund Claim under Consumer Rights Act 2015".
- Include your cancellation submission date, the charge date, the amount, and your cancellation confirmation reference number.
- State: "I cancelled this subscription within 14 days of the charge and am entitled to a full refund under the Consumer Rights Act 2015, Section 62. I require this refund within 14 days of this email."
- Send this email and keep a copy.
- If Amazon does not respond within 14 days, escalate to the Financial Conduct Authority (FCA) via their online dispute resolution portal at www.fca.org.uk.
- You may also contact Citizens Advice Consumer Service on 0808 223 1133 for guidance on escalation.
Pricing comparison and alternatives to Amazon kids+
Before you cancel, consider whether alternative services might better suit your family's needs and budget. This table compares Amazon Kids+ to comparable children's subscription services available in the UK.
| Service | Monthly cost | Content type | Best for |
|---|---|---|---|
| Amazon Kids+ (Prime member) | £1.99 | Books, apps, games, videos | Families already paying for Prime; multiple children |
| Netflix Kids | £4.99 (Basic) to £15.99 (Premium) | Videos and shows only | Families wanting curated entertainment without apps or games |
| Disney+ | £7.99 | Disney, Pixar, Marvel, Star Wars videos | Families with strong Disney preferences |
| Local library apps (Libby, BorrowBox) | £0.00 | Books, audiobooks, some videos | Budget-conscious families; comprehensive content |
| YouTube Kids | £0.00 (free with ads) or £5.99 (premium) | Videos and educational content | Families wanting ad-free video access |
Common mistakes parents make when cancelling
Cancellation is straightforward once you know the pitfalls to avoid. Many parents encounter unnecessary delays or failed cancellations by overlooking these common errors.
Cancelling without confirming your request was processed
The most frequent mistake is assuming your cancellation is complete without receiving written confirmation. You must retain either a screenshot of the online confirmation, a cancellation reference number, or an email acknowledgement. If Amazon later claims no cancellation was submitted, this proof protects your case. Yafee recommends taking screenshots immediately after cancelling online and saving any confirmation emails in a dedicated folder.
Cancelling your entire Amazon account instead of just kids+
Some parents accidentally delete their full Amazon account when trying to cancel only the Kids+ subscription. This removes access to Prime, your order history, and saved payment methods. Cancel specifically by navigating to Subscriptions and Memberships and selecting only Amazon Kids+, not your entire account.
Assuming your cancellation is effective immediately
You remain charged until your next billing date. If you cancel on day 5 of your 30-day cycle, you are still charged on day 30. Only after that final charge does access cease. Review the cancellation confirmation email to confirm your final charge date.
Failing to remove the app from your child's device
Cancellation stops access to paid content but does not automatically delete the app. Your child may attempt to access features post-cancellation and become confused. Delete the app from your child's device on or after your final charge date to avoid this confusion.
How to stay on top of your subscriptions after cancellation
Once you have cancelled Amazon Kids+, implementing a simple tracking system prevents accidental re-subscription or overlooked charges. This section provides practical strategies to maintain control of your household subscriptions.
Create a subscription audit spreadsheet
Open a spreadsheet (Google Sheets, Excel, or similar) and list every active subscription your household maintains. Include the service name, monthly cost, renewal date, and cancellation status. Update this spreadsheet monthly when your bank statements arrive. This prevents subscriptions from becoming invisible expenses.
Set calendar reminders for billing dates
Add reminders to your phone or email calendar for five days before each subscription renewal date. Review the service and decide whether to keep or cancel it. This rhythm forces deliberate decision-making rather than passive acceptance.
Request billing notifications from Amazon
Log into your Amazon account and enable email notifications for subscription renewals. Amazon will send you a warning email three days before each charge. If you see a notification for Amazon Kids+ after cancellation, this signals that the cancellation did not process correctly, and you can immediately contact customer service.
Checklist before you cancel Amazon kids+
Use this checklist to ensure you have considered all relevant factors and prepared your cancellation correctly.
- Have you checked whether any family member still actively uses Amazon Kids+ content?
- Have you compared the annual cost (£1.99 to £7.99 monthly) against free alternatives such as your local library service?
- Do you hold a Prime membership that makes the £1.99 tier particularly affordable?
- Have you identified your preferred cancellation method (online, phone, or post)?
- If cancelling online, do you have a screenshot or reference number confirming submission?
- If cancelling by post, have you prepared a signed letter with your account details and booking proof of postage?
- Have you checked your next billing date to understand when charges will finally cease?
- Have you planned to delete the app from your child's device on or after the final charge date?
- Have you saved the cancellation confirmation email in a dedicated folder?
When you should keep Amazon kids+ instead of cancelling
Not all households benefit from cancellation. This section identifies scenarios where Amazon Kids+ delivers genuine value and warrants retention.
You have multiple children aged 3 to 12
The family plan tier (£3.99 monthly for Prime members) becomes cost-effective when supporting multiple children. You create separate profiles for each child, control parental controls independently, and distribute content across different age groups. If you have three or more children, the per-child cost falls to approximately £1.33 monthly, which is difficult to match elsewhere.
Your child has speech or learning support needs
Amazon Kids+ includes educational apps specifically designed for children with developmental delays, autism spectrum conditions, and dyslexia. These apps are professionally designed and not always available free through libraries. If your child benefits therapeutically from this content, the subscription cost becomes a support investment rather than entertainment expense.
You already pay for Amazon prime
If you subscribe to Prime for fast delivery and streaming video, adding Amazon Kids+ at £1.99 monthly costs less than two coffees. The incremental cost is minimal compared to the content value. Retaining it makes financial sense even if usage is moderate.
Your family uses the parental controls extensively
Amazon Kids+ offers granular parental controls that allow you to set screen time limits, restrict content by age rating, and monitor usage in real time. If managing your children's media access is a priority, these tools deliver value beyond the content itself.
Contact information and further support
If you encounter difficulties cancelling Amazon Kids+ or believe Amazon has failed to process your cancellation correctly, contact these organisations for assistance.
Amazon customer service (UK)
Telephone: 0344 800 8200 (Monday to Sunday, 8:00 AM to 10:00 PM).
Online contact form: Visit your Amazon account, select "Account and Lists", then "Your Account", then "Contact Us".
Email: You can email Amazon via your account contact form; direct email addresses are not published.
Consumer protection escalation
If Amazon refuses to cancel or continues charging after a valid cancellation request:
Citizens Advice Consumer Service: 0808 223 1133 (free, confidential, Monday to Friday 9:00 AM to 5:00 PM). They provide guidance on consumer rights and can escalate your case if necessary.
Financial Conduct Authority (FCA) Dispute Resolution: Visit www.fca.org.uk and use their online dispute tool. You can file a complaint about subscription billing disputes and payment problems directly.
Trading Standards: Contact your local Trading Standards office through the Citizens Advice website to report unfair subscription practices.
Supporting documentation to keep
Retain these documents throughout any dispute:
- Screenshots of your cancellation confirmation from the Amazon website or app, showing the date and cancellation reference number
- Cancellation confirmation emails from Amazon, including the final charge date
- Bank or credit card statements showing all Amazon Kids+ charges
- Any phone call reference numbers if you cancelled by telephone
- Copies of any postal cancellation letters and Royal Mail tracking receipts
Final summary and next steps
Cancelling Amazon Kids+ takes between five and ten minutes when you use the online method and requires only that you retain a confirmation. You face no penalty, justification requirement, or additional charge. Your statutory right to cancel is protected by the Consumer Rights Act 2015, and Amazon must honour your request within the specified timeframe.
The financial case for cancellation is clear if your children have not engaged with the service in four weeks, if you have identified free alternatives through your local library, or if you are consolidating household subscriptions. At £1.99 to £7.99 monthly, Amazon Kids+ is relatively affordable, but affordability does not equal value. Yafee has helped thousands of consumers cancel subscriptions they no longer need, freeing monthly budget for priorities that genuinely serve their families.
Begin your cancellation today using the method you prefer: online (fastest), by phone (personal confirmation), or by post (strongest audit trail). Save your confirmation, verify that charges cease by your next billing date, and delete the app from your child's device once the subscription expires. If Amazon continues to charge after a valid cancellation, escalate immediately to Citizens Advice or the Financial Conduct Authority. Yafee remains your trusted source for navigating subscription cancellations across all services, providing the legal clarity and procedural confidence you need to reclaim control of your household spending.