How to cancel We Are Feel and protect your refund rights in the UK

Why you might want to cancel We Are Feel

We Are Feel is a personalised supplement subscription service operating across the United Kingdom, delivering monthly supplies of tailored vitamin and mineral formulations directly to your door. The service combines an initial health assessment with ongoing monthly deliveries, creating a continuous commercial relationship that requires specific cancellation procedures under UK law.

You may be considering cancellation for several legitimate reasons: the supplements aren't delivering the health improvements you expected, you've found a more affordable alternative, your health needs have changed, or the monthly cost no longer fits your budget. Whatever your reason, you have statutory rights under UK consumer protection law that protect your ability to exit this subscription at any time. Yafee is here to guide you through every step of that cancellation process.

Understanding your We Are Feel subscription commitment

When you signed up with We Are Feel, you entered into a distance contract governed by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. This means your subscription operates as a recurring supply agreement with automatic monthly billing and dispatch, rather than a one-off purchase. The company charges you in advance of each delivery, so timing your cancellation correctly prevents unwanted charges hitting your account.

The financial impact of staying subscribed

Most subscribers don't realise how quickly the costs accumulate. At typical pricing of £30 to £45 per month, a 12-month subscription totals between £360 and £540 annually. If you've been considering cancellation for weeks, those extra months represent real money slipping away. Yafee has helped thousands of consumers recognise this financial pressure point and take decisive action to stop unnecessary recurring charges.

We Are Feel pricing and subscription structure

Understanding your pricing tier and billing cycle is essential before you cancel, because it determines your refund eligibility and the exact notice period you must give.

Current subscription pricing

How We Are Feel billing works

We Are Feel collects payment automatically on a set date each month, typically corresponding to the anniversary of your initial order. Your payment processes before the supplements dispatch, meaning you pay in advance for products you haven't yet received. This payment structure is crucial: if you fail to cancel before your payment date, you'll be charged for another month of supplies, and you'll then need to request a refund for that unwanted charge.

Your billing date appears on your account dashboard and in your order confirmation emails. Finding this date is your first action when planning cancellation. If you're unsure, log into your We Are Feel account now and locate your next scheduled billing date in the payment settings section.

Your consumer rights when cancelling We Are Feel

UK consumer law gives you powerful protections that We Are Feel must honour, whether or not their terms and conditions mention them explicitly.

The consumer rights act 2015 and your cancellation entitlements

Under the Consumer Rights Act 2015, you have the statutory right to cancel a distance contract (any contract concluded without face-to-face contact) within 14 calendar days of entering the contract, without needing to provide a reason. For subscription services, this 14-day period is measured from the date you place your order, not from the date your first delivery arrives. This is your strongest legal position: it gives you an unconditional exit route.

After the 14-day period expires, you can still cancel your ongoing subscription at any point, provided you give We Are Feel notice in accordance with the terms of the contract or the company's stated cancellation policy. The Consumer Rights Act 2015 requires that any subscription service must permit cancellation as easily as the method by which you signed up. If you enrolled online, you must be able to cancel online. If you enrolled by phone, you must be able to cancel by phone.

Your legal position

You have the right to cancel We Are Feel at any time after the initial 14-day cooling-off period. The company must process your cancellation without penalty or admin fees (save for the cost of goods already supplied). If We Are Feel refuses to cancel your subscription, or charges you a cancellation fee beyond the actual cost of goods dispatched, you can escalate your complaint to the Financial Conduct Authority (FCA) or, if the company is not FCA-regulated, to your payment provider's dispute resolution team. Yafee recommends keeping copies of all cancellation requests and communication with the company for evidence if a dispute arises.

Step-by-step: how to cancel We Are Feel

Follow these precise steps to cancel your subscription and protect your legal entitlements.

Step 1: log into your We Are Feel account

1. Visit wearefeel.com and click the login button in the top right corner of the website or open the We Are Feel app on your mobile device.
2. Enter your email address and password.
3. Navigate to the "Account" or "Profile" section (the exact label depends on your device).
4. Look for a "Subscription", "Billing", or "Orders" tab.

Step 2: locate your subscription details and next billing date

1. Find the section that displays your active subscriptions or recurring orders.
2. Note your next billing date and the amount you will be charged. This is critical: if you cancel after this date, you will be charged and must then claim a refund.
3. Check whether you have any minimum commitment period (some users have a contractual three-month lock-in; most do not).

Step 3: initiate cancellation through your online account

1. Locate the "Cancel subscription" or "Pause subscription" button on the subscription management page.
2. Click it and select "Cancel" from any prompts (do not select "Pause" unless you wish to resume later; Yafee recommends outright cancellation if you do not intend to return).
3. If prompted, select your reason for cancellation from a dropdown menu. This helps the company understand customer churn, but your reason does not affect your legal right to cancel.
4. Read any final confirmation message carefully, then click "Confirm cancellation".
5. Screenshot or save the confirmation page that appears, including any confirmation reference number, date, and time.

Step 4: verify cancellation via email confirmation

1. Check your inbox (including your spam or promotions folder) within 15 minutes for a cancellation confirmation email from We Are Feel.
2. The email must state the cancellation date, your subscription end date, and any refund amount (if you were charged after requesting cancellation).
3. If no email arrives within 24 hours, log back into your account and check whether the subscription still appears as active. If it does, contact customer support immediately.

Step 5: contact customer support if cancellation fails online

If the website or app does not offer a self-service cancellation option, or if your cancellation request is not confirmed within 24 hours, contact We Are Feel customer support directly.

1. Visit the "Contact Us" or "Help" page on wearefeel.com.
2. Select the phone, email, or chat option (live chat is fastest).
3. State clearly: "I wish to cancel my We Are Feel subscription effective immediately. My email address is [your email] and my account number is [if you have it]."
4. Ask the support agent to confirm the cancellation in writing by email. Do not end the conversation without this confirmation.
5. If the agent refuses or claims you are locked into a contract, request to speak to a supervisor and cite the Consumer Rights Act 2015.

Step 6: written cancellation by post (fallback method)

If online and phone cancellation both fail, you have the legal right to cancel in writing by post.

1. Compose a simple letter:
   • "I hereby cancel my We Are Feel subscription effective immediately. My name is [your full name], my email address is [your email], and my order reference is [if available]. Please confirm cancellation in writing within 7 days."
2. Include a copy of your order confirmation email or a screenshot of your account showing the subscription.
3. Send the letter by recorded delivery to We Are Feel's registered office address (obtain this from wearefeel.com or Companies House if not listed on the website).
4. Keep the Royal Mail receipt as proof of postage.

Refund rights and timelines after cancellation

Understanding what you are entitled to reclaim is essential to protect your money after cancellation.

What you can claim a refund for

If you cancel within the initial 14-day cooling-off period and have not opened or used the supplements, you are entitled to a full refund of all charges, including your initial payment and any subsequent monthly charges. We Are Feel may deduct the cost of return shipping if you chose a premium delivery option, but standard return postage is at the company's expense.

If you cancel after the 14-day period, you are entitled to a refund for any monthly charges incurred after your cancellation request was received, provided no goods have been dispatched in respect of that charge. If the company has already dispatched the supplements for the month in which you cancelled, you may be required to pay for those goods or return them unopened for a refund.

Refund timeline and payment method

By law, We Are Feel must process your refund within 14 calendar days of receiving your cancellation request. The refund will be credited back to your original payment method (your debit or credit card). If you paid by PayPal or Apple Pay, the refund routes through those platforms first, which may add 2-3 business days.

If your refund does not appear within 14 days, contact your bank or card issuer and reference the date you cancelled. They can investigate whether We Are Feel initiated the refund correctly. Yafee recommends retaining all cancellation emails and confirmation screenshots until the refund clears.

Refund scenario table

What to do after you cancel We Are Feel

Cancellation doesn't end when you press submit; these follow-up steps ensure the company honours your request and you avoid accidental re-billing.

Monitor your bank account

Set a calendar reminder to check your bank statement on the date you were previously billed (your old billing date). If a charge appears after you cancelled, contact your bank or card issuer immediately and dispute the transaction as unauthorised. The bank can reverse it and launch an investigation into We Are Feel's payment practices. Keep screenshots of your cancellation confirmation and any email communication proving you cancelled before that date.

Verify subscription is truly inactive

Two weeks after your cancellation confirmation, log into your We Are Feel account one more time. Check that your subscription no longer appears in the active subscriptions list. If it still shows as "active" or "pending renewal", contact customer support again and escalate to a supervisor. This is a failure to process your cancellation and may constitute a breach of the Consumer Rights Act 2015.

Report non-compliance to the financial conduct authority

If We Are Feel continues to charge you after cancellation, or refuses to process your cancellation request, you can escalate the matter to the Financial Conduct Authority (FCA). File a formal complaint at www.fca.org.uk/consumers/complaint or contact them by phone at 0800 111 6000. The FCA investigates breaches of consumer protection law and can levy fines on regulated firms. Yafee recommends having all email correspondence and cancellation confirmation numbers to hand when you file.

Common mistakes when cancelling We Are Feel

You are not alone if you've made cancellation errors; these are the pitfalls Yafee sees repeatedly, and you can avoid every one of them.

Mistake 1: cancelling after the monthly charge has already processed

If you cancel on, say, the 15th of the month and your billing date is the 10th, you've already been charged and the supplements are in transit. You cannot simply disappear the charge; you must either accept the delivery and return it unopened for a refund, or contact customer support immediately to intercept the shipment before it arrives. Proactively identify your billing date now and cancel at least three days before it.

Mistake 2: assuming "pause" is the same as "cancel"

Many subscriptions offer a "pause" option, which temporarily stops billing but leaves your account and payment method active. If you select "pause" instead of "cancel", We Are Feel may resume charging you automatically after 2-3 months without further notice. Yafee strongly recommends selecting "cancel" outright unless you genuinely intend to restart the service later.

Mistake 3: not saving proof of cancellation

If a dispute arises later and We Are Feel claims you never cancelled, you need contemporaneous proof: a screenshot of the confirmation page, the confirmation email, or a record of the support ticket number. Phones and email inboxes are easily lost or forgotten; save a copy of all cancellation correspondence to your computer or cloud storage immediately.

Mistake 4: cancelling by email alone without confirmation

Sending an email to a generic support inbox creates no legal proof that your request was received or processed. Always either cancel through the website (which generates a confirmation page and email) or contact support via phone and ask for a written confirmation. If you must use email, send it to a named individual or support address with read receipts enabled, and follow up within 48 hours if no reply arrives.

Cancellation address and escalation contact for We Are Feel

If you cannot cancel through the website or phone, or if the company refuses to process your cancellation, send a formal cancellation notice to the following address.

We Are Feel Limited
Registered Office: [Check wearefeel.com or Companies House for current address]
Email: [email protected]
Phone: [Check website for support number]

Your written notice should state: "I hereby give notice to cancel my subscription to We Are Feel effective immediately, in accordance with the Consumer Rights Act 2015. I request confirmation of cancellation and details of any refund due within 7 calendar days." Send by recorded delivery and keep the receipt.

Summary and next steps

You have the legal right to cancel your We Are Feel subscription at any time, with no penalty and no admin fee, under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. The fastest method is online cancellation through your account dashboard at wearefeel.com; if that option is unavailable, contact customer support by phone or live chat and request written confirmation. Monitor your bank account for the next 14 days to ensure no further charges appear, and report any breach to the FCA if the company refuses to honour your cancellation.

Yafee has helped thousands of consumers cancel unwanted subscriptions and recover refunds. If you encounter resistance from We Are Feel, or if the company continues to charge you after cancellation, escalate to your bank's dispute team or the FCA without delay. Yafee's expert guides and step-by-step procedures ensure you understand your rights and recover every pound you are entitled to claim.