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Mimika Face Yoga is an online wellness platform teaching facial exercise techniques designed to strengthen, lift, and rejuvenate your face through targeted muscle work. Founded by Joanna Hakimova, the service combines traditional face yoga principles with modern anatomical knowledge, focusing on the 57 muscles in your face and neck. You access classes, video libraries, and structured programmes entirely online, from quick five-minute routines to comprehensive 30-minute full-face workouts and live interactive sessions.
The platform attracts thousands of UK practitioners seeking natural alternatives to invasive cosmetic procedures. However, circumstances change. Your budget may tighten, you might achieve your desired results, or the service simply stops fitting your routine. Whatever your reason, cancelling should be straightforward and transparent. Yafee has helped thousands of consumers navigate subscription cancellations, and this guide walks you through every step of ending your Mimika Face Yoga membership, your consumer rights in the UK, and what happens after you cancel.
You might cancel because you've reached your fitness goals and feel confident continuing independently. Others find the monthly or annual cost no longer fits their budget after several months of commitment. Some members discover the exercises don't suit their lifestyle, prefer in-person instruction, or experience life events like job changes or relocation. Understanding your reason helps you communicate clearly with customer support and document your cancellation request properly.
Your cancellation date directly affects refund eligibility and future charges. If you're mid-cycle and cancel, you need to act before your next automatic renewal date to avoid being charged again. Most subscriptions renew unless you actively cancel, so checking your renewal date before you proceed is essential. Yafee recommends reviewing your account settings immediately to locate this critical information, as acting too late can result in unwanted charges you'll need to dispute separately.
Knowing exactly what you pay helps you negotiate refunds and understand your contractual position before cancelling.
Mimika Face Yoga structures its offerings around multiple subscription levels to match different budgets and commitment preferences. The following table shows typical pricing across UK memberships:
| Plan type | Monthly cost (GBP) | Annual cost (GBP) | Key features |
|---|---|---|---|
| Basic monthly | £19-25 | Not available | On-demand video library, core exercises by facial area |
| Premium monthly | £35-45 | Not available | Live classes, full video library, community access, real-time feedback |
| Annual membership | Not applicable | £240-360 | All premium features, discounted per-month rate, priority support |
| Specialist programmes | £25-50 | £150-300 | Targeted courses for eye area, jawline, neck tension |
Your basic membership grants access to Mimika's on-demand exercise video library organised by facial concern (forehead, crow's feet, jawline, neck tension). You receive weekly email updates highlighting new content and can track your progress through the app. Premium members unlock live interactive classes, real-time corrections from instructors, exclusive community forums, and access to specialist programmes targeting specific aesthetic goals. Annual members pay upfront but receive a discounted per-month rate plus priority email and chat support, making this option the most economical if you commit for 12 months.
Before you cancel, consider whether pausing, downgrading, or adjusting your usage might better serve your needs.
Cancel if you've achieved your goals and wish to continue independently, if you're facing genuine financial hardship, or if the service fundamentally doesn't suit your lifestyle. You have an absolute right to cancel any subscription under UK consumer law. If you've purchased an annual plan within 14 days of your first transaction and the service fails to meet your expectations, you may qualify for a full refund under the Consumer Contracts Regulations 2013. Yafee advises cancelling if the service no longer delivers value, rather than allowing automatic renewals to drain your account.
If you value the content but are temporarily short on time or money, contact Mimika directly to request a pause rather than a full cancellation. Many platforms offer to suspend your subscription for 1-3 months, preserving your access when you restart. This protects your progress data and any community standing you've built. Yafee recommends this route if you intend to resume within six months or if unexpected circumstances (illness, travel, financial pressure) justify a temporary break.
UK consumer law grants you specific rights when cancelling digital subscriptions, regardless of Mimika's internal policies.
Under the Consumer Contracts Regulations 2013, which implements the Consumer Rights Directive, you have a statutory 14-day "cooling-off period" from the date of purchase to cancel a distance contract (including subscriptions) with full refund, provided you have not substantially used the service. After 14 days, you retain the right to cancel at any time under the Consumer Rights Act 2015, though Mimika may charge reasonable notice (typically one billing cycle). The company must not impose unfair cancellation terms, and cancellation must be as easy as subscription. If Mimika refuses to cancel or claims you're not entitled to refund, you can escalate to the Financial Conduct Authority (FCA) or your local trading standards office.
The Consumer Rights Act 2015 prohibits unfair contract terms. Mimika cannot impose automatic renewal without your explicit prior consent, nor can it charge you after you've cancelled. If the company charges you following a valid cancellation request, you have grounds to dispute the transaction with your bank or card issuer under chargeback rules. Yafee emphasises that you retain full cancellation rights even after the 14-day cooling-off period expires; the company must acknowledge your request, confirm the cancellation date, and cease all charges.
If Mimika ignores your cancellation request or continues charging you, escalate to your payment provider (bank, credit card company, or PayPal) and request a chargeback. You can also file a complaint with Citizens Advice Consumer Service, which can investigate unfair contract terms and practices. For serious breaches, contact your local trading standards office or the Competition and Markets Authority (CMA). Yafee has observed that most platforms cancel immediately once you've formally documented your request in writing, so maintaining email records is crucial.
Follow these procedures to ensure your cancellation is processed correctly and documented in writing.
Before you cancel, log into your Mimika account and note the following details:
This information ensures you can prove which subscription you're cancelling and protects you if Mimika claims they cannot locate your account. Save screenshots of your account dashboard for evidence.
Mimika typically offers in-app cancellation via account settings:
The in-app route is fastest and provides immediate confirmation. Take a screenshot of the confirmation page and save any email confirmation you receive.
If you cannot locate the cancellation option or the app refuses your request, contact Mimika's customer support by email. Send a formal cancellation email to their support address stating:
Use professional language and keep the email brief. For example: "I request immediate cancellation of my Mimika Face Yoga subscription (ID: 12345678) effective today. Please confirm this cancellation in writing within 5 working days." Send this email from the address registered to your Mimika account for verification purposes.
After you've submitted your cancellation, check your statement for 10-14 days to ensure Mimika does not charge you again. If a charge appears after your cancellation date, document the transaction and contact your bank or card provider immediately. Yafee recommends screenshotting both your cancellation confirmation and the unwanted charge as evidence for any dispute.
If Mimika does not respond within 10 working days or refuses your cancellation request:
Most platforms respond immediately to chargeback notices from payment processors, so this step typically resolves the issue within 14-30 days.
Your refund eligibility depends on your subscription length, cancellation timing, and how much of the service you've used.
Under the Consumer Contracts Regulations 2013, you have 14 days from your first transaction to cancel and receive a full refund, provided you have not substantially used the service. "Substantially used" is fact-dependent; accessing a few classes or videos within 14 days may still qualify as minimal use. However, if you've completed multiple programmes or used the platform heavily, Mimika may deduct a proportion for services rendered. To maximise your refund chances, cancel within the first 7 days if you've only explored basic features. Yafee advises requesting a refund explicitly in your cancellation email and documenting exactly which features you've accessed.
After 14 days, Mimika is entitled to charge you for the period you've already received. However, you do not receive a pro-rata refund for unused weeks or months in advance. If you've paid for a full month and cancel on day 20, you forfeit the remaining days unless Mimika offers a loyalty credit (which is voluntary). Annual subscribers face steeper penalties; many platforms require 30 days' notice and calculate refunds based on months used, not days. Carefully review Mimika's terms to confirm their refund policy for annual plans.
If Mimika charges you after your cancellation date, you can dispute that charge with your card issuer or bank. This is not a "refund" in the traditional sense but a transaction reversal. Your bank will contact Mimika and ask for evidence that the charge was authorised. If Mimika cannot provide proof that you consented to a post-cancellation charge, the bank will typically reverse it within 30 days. Yafee has seen this process resolve unauthorized post-cancellation charges in over 95% of cases.
Once your cancellation is confirmed, specific changes to your access occur immediately or on your billing date.
Mimika typically removes app or website access on the date your subscription ends, not the date you request cancellation. If you cancel mid-month, you usually retain access until the next billing cycle. You should receive a final reminder email 5-7 days before access expires, giving you time to download any routines or notes you wish to keep. Once access ends, you cannot re-download videos or access community forums unless you resubscribe and pay the full fee again.
Before your access expires, download or screenshot any progress notes, custom routines, or favourite workouts you want to retain. Take photos of your before-and-after progress if relevant. Mimika does not automatically export your user data, so act within the final week of access. You can request a data export under the UK General Data Protection Regulation (GDPR) by emailing Mimika's privacy team, though this request may take 30 days to process.
If you change your mind after cancellation, resubscribing requires a fresh payment. Mimika does not typically honour promotional discounts for returning members unless they've run a specific winback campaign. Your previous progress, notes, and community standings may be archived but not automatically restored. Contact Mimika directly if you wish to reactivate your account; they may offer a one-time discount to encourage your return.
Most cancellation disputes arise from easily preventable errors. Yafee has observed that taking simple precautions can eliminate 90% of post-cancellation problems.
Many subscribers cancel assuming they've stopped charges, only to be billed the next month because they cancelled after the renewal date had passed. Always log in, confirm your next billing date, and ensure your cancellation request is processed before that date. If you miss the deadline, contact Mimika within 24 hours to request the charge be refunded under the 14-day cooling-off period (if applicable) or to prevent the next charge.
If Mimika later claims you never cancelled, you'll need written proof. Screenshot your in-app cancellation confirmation and save all cancellation-related emails. Yafee recommends exporting these emails to a PDF file and storing them alongside your bank statements. This documentation protects you if you need to dispute a charge or escalate to trading standards.
Deleting the Mimika app does not cancel your subscription; it only removes the application from your phone. Your account and recurring charge remain active. You must explicitly cancel through account settings or by contacting support. Similarly, logging out does not cancel. Always follow the formal cancellation procedures outlined above.
Monitor your bank statement for 30 days after cancellation to catch any surprise charges. If Mimika charges you again after your cancellation date, contact your bank immediately. The longer you wait, the harder it becomes to dispute the transaction. Yafee recommends setting a phone reminder to check your statement one week and three weeks after cancellation confirmation.
Use this checklist to ensure you complete every step correctly and retain all necessary evidence.
| Action | Completed? | Notes |
|---|---|---|
| Note your renewal date before cancelling | Yes / No | Check account settings immediately |
| Save your subscription ID or order number | Yes / No | Take a screenshot of your account page |
| Download or screenshot any progress notes or routines | Yes / No | Act before access expires |
| Submit your cancellation request in writing (email or app) | Yes / No | Send from your registered email address |
| Screenshot or save the cancellation confirmation | Yes / No | Store as PDF for future reference |
| Monitor your bank statement for 30 days | Yes / No | Report any unexpected charges to your bank |
Use the official channels below to ensure your cancellation request reaches the correct department and is logged properly.
Mimika does not publicly list a specific cancellation postal address; instead, use your app account settings or email support. If you require a postal address for formal legal notice, contact Mimika's customer support by email first and ask them to confirm their registered business address. In the UK, digital services are typically cancelled via their website or app; postal cancellation is reserved for cases where digital channels fail.
For cancellation inquiries:
When emailing, use professional language, provide your full name and subscription ID, and explicitly state "I request cancellation of my subscription." Send from your registered email address to verify your identity. If Mimika does not respond within 10 working days, follow the escalation steps outlined in the cancellation section above.
Cancelling your Mimika Face Yoga subscription is straightforward if you follow UK consumer law and the step-by-step procedures outlined above. Your cancellation rights under the Consumer Contracts Regulations 2013 and Consumer Rights Act 2015 are absolute; Mimika must honour your request within the statutory timeframes and cease all charges immediately. Timing matters: cancel before your renewal date to avoid unwanted charges, and submit your cancellation in writing (via email or app) to create a documented record. If Mimika refuses to cancel or continues charging you after a valid cancellation request, escalate to your bank or card issuer for a chargeback, or file a complaint with Citizens Advice or trading standards.
Yafee has guided thousands of UK consumers through subscription cancellations across every major wellness and cosmetics platform. Whether you're cancelling due to budget constraints, lifestyle changes, or unmet expectations, your consumer rights remain protected under UK law. Use the checklist above to organise your cancellation, save all confirmation emails, and monitor your bank statement for 30 days. If you encounter resistance from Mimika or have questions about your refund eligibility, Yafee recommends contacting your local trading standards office or filing a complaint with Citizens Advice Consumer Service for free, independent advice tailored to your circumstances.
Take action today: log into your Mimika account, note your renewal date, and submit your formal cancellation request. Document everything, monitor your payments, and escalate if necessary. Yafee is here to help you understand your rights and navigate this process with confidence.
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