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Our team drafts a 100% personalised, legally compliant cancellation letter.
Sent by registered mail with acknowledgement to Assurant. Nothing else for you to do.
Our letters follow consumer law and GDPR.
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Full refund if Assurant refuses your cancellation.
Assurant operates as a specialty insurance provider across Canada, administering device protection plans, renters insurance, and equipment coverage through major retailers including Best Buy, wireless kiosks, and Costco locations. You've likely encountered Assurant if you purchased a protection plan when buying electronics or enrolled in renters coverage through a partner retailer.
If you're reading this guide, you're considering cancellation. That's a prudent decision, and Yafee is here to guide you through the exact steps, refund timelines, and your consumer rights under Canadian law. Cancelling Assurant coverage isn't always straightforward because the company uses different cancellation channels depending on which product you own. Nevertheless, with clarity about your options, you'll regain control of your coverage and finances.
Your circumstances change when you move to a different province, upgrade your device, or find more affordable alternatives elsewhere. You may discover exclusions in your coverage that leave you underprotected against the risks that matter most to you. Or you simply decide the monthly or upfront cost no longer justifies the protection you receive. Every cancellation decision is personal, and you deserve a process that respects your time and money.
Assurant manages three main product categories across Canadian jurisdictions. First, renters insurance sold directly and through partner retailers. Second, Best Buy and Geek Squad protection plans covering device damage, theft, and malfunction. Third, device protection plans at wireless retailers and kiosks, including Costco wireless locations and independent cell phone stores. Each product category has its own cancellation pathway, which we detail in the step-by-step sections below.
Understanding what you're paying helps you evaluate whether cancellation is the right financial decision.
| Plan | Price (CAD) | Coverage period | What's covered |
|---|---|---|---|
| Assurant MAX+Protection - Tier 01 | C$89.99 | One-time (2-year coverage) | Mobile device protection: manufacturer defects in year 1; physical and liquid damage in year 2. Service fee per claim: C$49. |
| Assurant MAX+Protection - Tier 02 | C$139.99 | One-time (2-year coverage) | Mobile device protection: manufacturer defects in year 1; physical and liquid damage in year 2. Service fee per claim: C$99. |
| Assurant MAX+Protection - Tier 03 | C$239.99 | One-time (2-year coverage) | Mobile device protection: manufacturer defects in year 1; physical and liquid damage in year 2. Service fee per claim: C$189. |
| Renters insurance (varies) | C$12-C$25/month | Annual or monthly | Coverage for personal belongings, liability, additional living expenses. Limits and exclusions depend on your province and policy tier. |
All prices are shown in Canadian dollars, exclusive of applicable taxes and provincial levies. Coverage availability and exclusions vary by province; verify your specific jurisdiction before purchasing or cancelling. Yafee recommends reviewing your policy document for exact premium amounts and covered perils.
Canadian consumer protection law gives you specific rights when you cancel an insurance policy or protection plan.
Under the Consumer Protection Act (or equivalent provincial legislation in British Columbia, Ontario, Alberta, and other provinces), you have the right to cancel most insurance policies within a statutory cooling-off period, typically 10 to 14 days from the date you purchase or receive your policy documents. During this period, you may cancel without penalty and receive a full refund of your premium. After the cooling-off period expires, you retain the right to cancel at any time, though your refund may be reduced based on the pro-rata proportion of coverage you've used. Furthermore, the insurer must process your cancellation request within 15 to 30 business days, depending on your province, and provide written confirmation of cancellation and any refund owing.
If Assurant refuses to cancel your policy or delays processing your request beyond the statutory timeframe, you may escalate your complaint to your provincial insurance regulator or consumer protection authority. In Ontario, that authority is the Financial Services Regulatory Authority (FSRA); in British Columbia, it's the Financial Institutions Commission (FICOM); in Alberta, it's the Office of the Superintendent of Financial Institutions (OSFI). Yafee advises keeping copies of all cancellation requests and correspondence as evidence.
The cooling-off period is your strongest protection. Within 10 to 14 days of purchase (the exact number depends on your province and the retailer), you may cancel Assurant coverage and receive a full refund, no questions asked. This period applies whether you purchased the plan in-store, online, or by phone. Once you're outside the cooling-off window, cancellation still works, but your refund calculation changes. Consequently, if you've already used benefits or made claims, your refund will reflect that usage.
Cancellation steps differ based on where and how you purchased your device protection coverage.
If you purchased Assurant coverage at Best Buy or through Geek Squad, follow these steps:
If you purchased Assurant coverage at a wireless kiosk, including Costco wireless, Rogers, Bell, or Telus locations, follow these steps:
Renters insurance through Assurant can be cancelled via phone, email, or registered mail, depending on how you prefer to communicate.
Understanding when you'll receive your refund helps you plan your finances and verify that Assurant processes your request correctly.
Your refund depends on when you cancel within the coverage period. If you cancel within the 10-day to 14-day cooling-off period (depending on your province), you receive a full refund minus any benefits you've already claimed. After the cooling-off period, Assurant calculates a pro-rata refund, which means you're refunded for the unused portion of your coverage based on the number of days remaining in your plan divided by the total number of days in the coverage period.
Yafee recommends requesting an itemized refund calculation from Assurant before you submit your cancellation. This allows you to verify the math and challenge any errors. Device protection plan refunds are typically issued within 5 to 15 business days of cancellation; renters insurance refunds may take 10 to 30 business days, depending on your province and whether you cancel mid-month or at renewal.
Assurant refunds your money to the original payment method you used at purchase. If you paid by credit card, the refund appears as a credit to your card account within 5 to 10 business days (your card issuer may take an additional 2 to 3 business days to process). If you paid by debit card, cheque, or bank transfer, the refund may take 10 to 15 business days. Consequently, you should allow 3 to 4 weeks from your cancellation date before following up if the refund hasn't appeared in your account.
Cancellation is a straightforward process, but Yafee has identified a few pitfalls that can delay your refund or leave you without proof of cancellation.
Never consider your cancellation final until you receive written confirmation from Assurant in writing. A verbal promise from a customer service representative may not be documented in Assurant's system. Always request a confirmation number, reference number, or email confirmation that includes your policy number, cancellation date, and refund amount. Store this document in a safe place; you'll need it if Assurant disputes your cancellation later or if your refund doesn't arrive on time.
The 10-day to 14-day cooling-off period is your only window for a full refund without deductions for usage. After that window closes, you can still cancel, but your refund will be reduced proportionally. If you're uncertain whether you're still within the cooling-off period, contact Assurant immediately and ask for the exact deadline based on your purchase date. Do not delay; the clock starts ticking from the moment you purchase or receive your policy documents.
Email is convenient, but it offers no guarantee that Assurant received your message or acted on it. If you choose to cancel by email, request a read receipt and a formal reply confirming cancellation. If Assurant doesn't respond within 5 business days, follow up with a phone call or registered mail. Yafee advises using registered mail as your backup method if email communication stalls, because postal tracking provides legal proof that Assurant received your cancellation request.
If your Assurant plan renews automatically or requires monthly payments, cancelling your policy does not automatically stop Assurant from billing you. Contact your bank or credit card issuer and request that they block or suspend future charges from Assurant once your cancellation is confirmed. This prevents accidental overcharges and gives you a second layer of protection.
Once Assurant confirms your cancellation, your coverage ends on the effective date you specified, and you lose access to any benefits or claims for that product.
On the cancellation effective date, your Assurant protection plan or renters insurance coverage terminates entirely. You cannot submit claims for damage, loss, or theft that occurs after that date. If you purchase a new device before your old Assurant plan expires, the old plan does not cover the new device; you must enroll in a separate protection plan if you want coverage for the new purchase. Consequently, plan your cancellation timing carefully if you depend on device protection and intend to buy electronics soon.
Within 5 to 15 business days of cancellation (depending on the product and your province), Assurant will send you a written cancellation notice by mail or email. This notice includes your policy or plan number, the cancellation effective date, and the refund amount owing. Keep this document permanently; it serves as proof that you no longer hold Assurant coverage, which matters if you later dispute a charge or need to show proof of cancellation to another insurer.
Once you receive your refund and cancellation confirmation, update your personal financial records. Remove Assurant from your list of active insurance policies. If you have auto-pay set up through your bank or credit card, verify that no further charges appear on your statement within 30 days. Yafee recommends creating a simple spreadsheet to track cancellation dates, refund amounts, and confirmation reference numbers for all services you cancel; this becomes invaluable if disputes arise months or years later.
Your cancellation method depends on which Assurant product you hold and where you purchased it.
| Product type | Best cancellation method | Processing time | Refund timeframe |
|---|---|---|---|
| Best Buy/Geek Squad protection | In-store at Best Buy or phone 1-888-237-8289 | Same day or 1 business day | 5-10 business days |
| Costco wireless device protection | Return to Costco wireless kiosk in person | Same day | 10-15 business days |
| Rogers/Bell/Telus device protection | Call the wireless retailer or visit in person | 1-2 business days | 10-15 business days |
| Renters insurance | Phone 1-800-432-8612 or registered mail | 2-3 business days (phone); 5-7 days (mail) | 10-30 business days |
In-person cancellation at the point of purchase is typically fastest and provides immediate written confirmation. Phone cancellation is convenient if you request email confirmation. Registered mail is the most legally defensible method if you anticipate disputes with Assurant.
Use the contact information below to reach Assurant and submit your cancellation request. Yafee advises keeping this information for future reference and including it in your cancellation correspondence.
Renters insurance and general inquiries:
Phone: 1-800-432-8612
Hours: Monday to Friday, 8 a.m. to 6 p.m. Eastern Time
Email: Check your policy statement for the specific email address, as it may vary by province.
Device protection plans (Best Buy/Geek Squad):
Phone: 1-888-BEST-BUY (1-888-237-8289)
Hours: Best Buy customer service hours (typically 8 a.m. to 10 p.m., seven days per week).
Device protection plans (Costco, Rogers, Bell, Telus):
Contact the wireless kiosk or retailer location where you purchased the plan. Alternatively, call Assurant at 1-800-432-8612 to confirm the correct cancellation number for your specific retailer.
Mailing address for registered mail cancellation:
Assurant Canada
[Your province-specific address will be listed on your policy document; common headquarters is in Toronto, Ontario]
Attention: Customer Service - Cancellation
Include your full policy or plan number and requested cancellation date in your letter.
If Assurant refuses to cancel your policy or fails to process your refund within the statutory timeframe, escalate your complaint to your provincial insurance regulator:
Ontario: Financial Services Regulatory Authority (FSRA), [email protected] or 1-833-529-3772.
British Columbia: Financial Institutions Commission (FICOM), [email protected] or 1-800-667-8737.
Alberta: Office of the Superintendent of Financial Institutions, [email protected] or 1-780-427-8624.
Other provinces have equivalent regulators; consult your provincial government website for contact information.
Cancelling Assurant coverage should be simple, but the lack of clear guidance often leaves consumers confused about refund timelines, their legal rights, and which contact method works fastest. Yafee has helped thousands of consumers cancel Assurant policies, device protection plans, and other insurance products across Canada by providing step-by-step instructions grounded in consumer protection law and proven cancellation procedures. Our guides are updated quarterly to reflect changes in retailer policies, provincial regulations, and contact information, ensuring you always have accurate, actionable advice. Whether you're cancelling within the cooling-off period or months into your coverage, Yafee delivers the clarity and confidence you need to take control of your finances and protect your consumer rights. Start your cancellation today using the methods outlined above, keep your confirmation documents, and reach out to your provincial regulator if Assurant fails to honour your request.
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